Subtopics: Customer Relationship Management (CRM), Marketing Automation, Content Management Systems (CMS), Physician Relationship Management (PRM), etc.
// By Jane Weber Brubaker // When you’re ready to manage your digital campaigns internally, finding the right partner is key. Small marketing teams often lean on third-party providers to run their marketing campaigns. As these teams develop skills in digital marketing, they gain the confidence to staff up and bring campaign management in-house. By Read More
Primary care plays a central role in the healthcare delivery system. But the COVID-19 pandemic upended primary care services. As a result, many primary care physicians closed their offices, offered reduced services, or used virtual care services to connect with patients. But when offices began to reopen, patients remained reticent to return. So is a Read More
// By Althea Fung // Sometimes patients need a nudge to get back to care. A CRM platform and a winning strategy drove positive results for this Louisiana-based health system. Primary care plays a central role in the healthcare delivery system. But the COVID-19 pandemic upended primary care services. As a result, many primary care Read More
“I’ve been a healthcare marketer for what seems like a very long time (20 years), with a big chunk of that at Scripps Health in San Diego,” writes Marc Needham, chief growth officer for Combinaut. “Over that very long period, I’ve seen lots of seemingly impossible problems vanish and other problems that seemed easily remedied Read More
// By Marc Needham // A fully integrated and transparent funnel allows you to focus your efforts where they’re going to really make a difference. When my kids first meet other kids their age, they perform a funny little ritual. There’s typically some introductory small talk and then they start to drill for common interests, Read More
A new eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists.
Panelist:
After this webinar, attendees will be able to answer critical questions, including:
In healthcare, CRM is often referred to as the software itself — as a noun — versus the activity of managing customers — a verb. In some cases, it’s a checkbox for a technology neither mapped to organizational goals nor mapped to driving metrics that matter to the health system. Innovative health systems have started Read More
Ask the Expert, with Alan Tam, Vice President of Marketing, Actium Health // By Jared Johnson // This month’s featured expert believes that CRM implementations in healthcare should deliver on business metrics that matter — revenue growth, cost reduction, patient outcomes, and ROI. In healthcare, CRM is often referred to as the software itself — Read More
// By Jane Weber Brubaker // Which would you prefer to be known as — a health system that makes things easy for consumers and can be trusted to safeguard their data? Or one that adds friction in the name of security, and puts personally identifiable information at risk? There are so many ways data, Read More
If you’re running digital healthcare advertising campaigns, you’re probably aware of blockchain technology. To hear some tell it, blockchain is the answer to just about every problem faced by modern society. Others describe it as a solution in search of a problem. One area in which blockchain has seen some success is in helping to Read More
// By Jim Samuel // Digital advertising will total more than $571 billion worldwide in 2022. But the latest projections from Juniper Research say $81 billion of that will be wasted because of fraud. Some advocates say blockchain technology can be the solution to the fraud problem. Others say blockchain is likely to come up Read More
When New Jersey’s Virtua Health decided to add customer relationship management (CRM), artificial intelligence (AI), and predictive analytics to its technology toolkit in 2018, the marketing team knew the addition would significantly impact the organization’s ability to interact with the community and reach targeted audiences with specific messages. “We started our journey about four years Read More
Nowadays, we can type long, complex phrases into a search box and find pretty much exactly what we’re looking for on Google. Machine learning is running in the background, getting smarter and smarter. What if health system site searches could be that good? With a form of artificial intelligence, natural language processing, it’s becoming a Read More
With more than 3.6 billion users worldwide, social media is a highly effective method of communication for marketers. Although social media and healthcare may seem worlds apart, a study published in the journal BMC Research Notes found that 40 percent of consumers use social media for health information. Additionally, 91 percent say online communities influence Read More
// By Althea Fung // A recent survey found that half of the respondents get most of their COVID-19 information from media reports. About a third of respondents believe that no one has provided clear information consistently about COVID-19. Patient engagement is a critical piece of patient care. Studies have linked patient engagement with improved Read More
Artificial intelligence (AI) gives healthcare organizations the ability to gain a better understanding of customer behavior, needs, and concerns, analyze data in real time, and strengthen customer engagement. AI enables collection of more patient feedback at a much bigger scale, and this means a more robust, statistically significant data set that supports strategic decisions and Read More
// By Jane Weber Brubaker and Althea Fung // Will the industry’s biggest buzzwords really make a difference? We think the answer is yes. A good open-ended question gets you thinking, or in our case, researching. In Chris Bevolo’s latest (and final, he says) book in the Joe Public series, Joe Public 2030, he poses Read More
// By Jane Weber Brubaker // If you’ve ever tried to merge your Gmail contacts into Outlook or vice versa, you know it doesn’t always (ever) go smoothly. The data fields don’t match up. You may end up with lots of duplicates, or some records don’t show up at all. It’s easier to go back Read More
When Dr. Hank Capps joined Wellstar in January 2021 as executive vice president and chief information and digital officer, Candice L. Saunders, president and CEO, said, “As both healthcare delivery and technology continue to evolve at a rapid pace, Wellstar is focused on how to accelerate and leverage the intersection of these two industries to Read More
The pandemic had a silver lining. It took a wrecking ball to the walls that have separated internal departments within health systems. Organizations battling COVID-19 had to break down the silos, join forces, and learn to collaborate in new ways. These newly acquired skills are valuable in a post-pandemic world as well.
Health systems that forge internal alliances unleash their collective strengths and leverage competitive strengths to lead their organizations and the industry in innovation and transformation.
This report is a collection of our best articles on the value of collaboration, with interviews from healthcare leaders who have successfully built coalitions, worked across departmental lines, and brought teams together to accomplish what their organizations needed most.
When you’re feeling unwell, symptom checkers — online triage tools that identify a range of conditions a user may have based on what the user is experiencing — can be helpful. These tools can encourage patients with potentially life-threatening conditions such as stroke or heart attack to seek immediate care and reassure patients with non-emergent Read More
// By Jim Samuel // Learn how a South Jersey health system’s 2018 decision to adopt artificial intelligence and predictive analytics paid off during the COVID-19 pandemic and its aftermath. When South Jersey’s Virtua Health decided to add customer relationship management (CRM), artificial intelligence (AI), and predictive analytics to its technology toolkit in 2018, the Read More
// By Jane Weber Brubaker // Can AI make Find A Doctor functionality and site search work better for consumers? Think back to the earliest days of online search, when keywords first came to be. A typical call to action — in a TV spot or a print ad — would be something like this: Read More
// By Althea Fung // Afraid AI is going to take over your job? Don’t be. “Marketers should … see AI not as a way to replace humans but to augment and enhance the important and necessary work we do,” says Lately.ai’s founder Kate Bradley Chernis. With more than 3.6 billion users worldwide, social media Read More
// By Marlene Kurban // Using AI gives Yuma Regional Medical Center a better understanding of what its customers are saying about the medical center. It’s often very different from information collected on a paper survey. Artificial intelligence (AI) gives healthcare organizations the ability to gain a better understanding of customer behavior, needs, and concerns, Read More