GEO Is the New SEO: How to Succeed in Today’s AI-Driven Search Landscape

Ahava Leibtag, founder and CEO of Aha Media Group

In January, we outlined seven healthcare marketing trends to watch in 2025. Much has changed in just six months. We’re checking in: What did we get right? What accelerated faster than expected? And what do healthcare marketers need to know now?

Let’s start with the biggest shift we’ve seen.

Spotlight Trend: AI Search

The revolution is here, and it’s already changed everything. We no longer optimize for search engines alone. We optimize for AI agents. And that means building authority across every platform your audience touches.

GEO is the new SEO. Traditional SEO focused on ranking in search results. Generative engine optimization (GEO) is about getting cited in AI summaries, featured answers, and across search experiences powered by AI agents. To achieve this, you need to truly understand your audience and search intent.

AI-driven search changes the game. Read our new article by Ahava Leibtag for tips on how to master the new rules, create content that feeds AI, and strengthen your relationship with patients: Healthcare Marketing Trends Mid-2025 Update: Our Predictions vs. Reality

Best regards,
Matt Humphrey
President