Guiding Minds: Award-Winning Content Strategies to Navigate Mental Health Services
The Ohio State University Wexner Medical Center uplifted its mental healthcare by revamping its website content, making it more accessible and patient-friendly.
// By Susan Dubuque //
Mental health challenges are a growing crisis impacting people of all ages in communities across the nation.
More than 53 million adults in the United States are affected by mental health issues. That’s one in five. In Ohio alone, more than 1.2 million residents struggling with mental illness went without treatment in 2023, a 5 percent increase from the previous year. More than 160,000 teens reported experiencing at least one major depressive episode last year. According to the Ohio Department of Health, every day, five Ohioans commit suicide.
This urgent public health crisis did not escape the attention of the digital content team at The Ohio State University Wexner Medical Center. “Our organization had an increased focus on mental healthcare, but the Mental and Behavioral Health section of our website had not been updated for years,” says Allison Ward, senior digital content specialist at The Ohio State University Wexner Medical Center (OSUWM).
“We viewed the update of this web content as an opportunity to embrace change and assist our patients in navigating the healthcare system to receive appropriate care,” Ward states.
Read the full article to discover how this leading health system’s award-winning web content guides patients to essential mental healthcare.
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