Focus On Digital Front Door: How Health Systems Are Closing the Digital Experience Gap
This new report examines how leading hospitals and health systems around the country create digital experiences that work for patients.
Digital Experience
From Silo to System: Building a Scalable Location Strategy That Improves Findability
Hospital Websites Day 4 Session 2
Thursday | March 12, 2026 | 2:30 p.m. Eastern
Panelists:
- Ben Dillon, CEO, Geonetric
- Mandi Graham, Application Analyst IV, Billings Clinic
- Jeff Giffin, Digital Marketing Liaison, Billings Clinic
Moderated by:
- Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C
This session will cover:
- Common challenges healthcare organizations face as location content grows and becomes harder to manage
- Key components of an effective location strategy, from auditing and hierarchy to structured content
- How user-focused location profiles can function like microsites within a broader site framework
- Improving search visibility and patient clarity through consistent, well-structured location data
- Building a location foundation that supports future digital initiatives and ongoing expansion
Creating Flexible Hospital Websites That Grow with Your Organization
Hospital Websites Day 4 Session 1
Thursday | March 12, 2026 | 1:00 p.m. Eastern
Panelists:
- Meghan Eddy Crombie, Senior Enterprise Account Executive, Optimizely
- David Sturtz, Senior Vice President of Product, Geonetric
- Julie Lindsay, Digital Strategy Consultant at Hospital Sisters Health System
- Aaron Watkins, AVP, Digital Strategy, NorthBay Health
Moderated by:
- Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C
You’ll hear perspectives on:
- How health systems evaluate platform needs, prioritize capabilities, and build a business case for change
- How to create a scalable digital foundation that supports ongoing growth and improvement
- Where platforms and implementation partners each play a critical role in achieving long-term value
- How to plan for “what’s next” (including AI, search, and experience optimization) with clear use cases, not buzzwords
Better Design, Easier Access: How Digital Experience Shapes Care
Hospital Websites Day 2 Session 2
Tuesday | March 10, 2026 | 2:30 p.m. Eastern
Panelists:
- Diane Hammons, Director of Digital Engagement, WG Content
- Ben Cash, CEO, Reason One
- Andy Lyons, Interim Vice President & Chief Marketing and Digital Officer, Roper St. Francis Healthcare
- Kayla Saturday, Director, Digital Experience & Integration, Emory Healthcare
Moderator:
- Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C
You’ll hear perspectives on:
- What teams really mean by “better design,” and what often gets overlooked
- Where patient effort, friction, and cognitive overload build across key journeys
- Where clarity and confidence break down, even when experiences look polished
- Where differentiation strengthens trust and improves the patient experience, not just the look and feel
- How AI and automation can reduce burden or introduce new uncertainty, and what it takes for improvements to hold up operationally
Healthcare Websites with a Purpose
Hospital Websites Day 2 Session 1
Tuesday | March 10, 2026 | 1:00 p.m. Eastern
Panelists:
- Cynthia Li, Vice President, Client Partnership, Huge
- Joseph Unger, Senior Manager of Digital Products, Atlantic Health
- Amy Augenstein. Senior Specialist Consumer Experience Platform, Atlantic Health
- TJ Kottenstette, Digital Strategist, The Kids Mental Health Foundation, Nationwide Children’s Hospital
Moderator:
- Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards
In this session, you’ll learn:
- How leading organizations define the primary job of a website — and design around that purpose rather than defaulting to a redesign
- When a specialized or campaign-based site makes strategic sense — and when it doesn’t
- The differences (and surprising similarities) between designing for access to care and designing for education, reassurance, and community support
- How to move beyond “reskinning” and instead make meaningful improvements to structure, content, and experience
- Where personalization and AI-driven tools create measurable value — and where they introduce unnecessary complexity
- Which metrics truly influence leadership confidence and digital investment
- How marketing, IT, and agency partners can work together to build purposeful experiences without slowing innovation
Focus On Digital Marketing Strategy: Winning Approaches to AI, Data Integration, and Bold Campaigns
In this new report from eHealthcare Strategy & Trends, you’ll discover how healthcare organizations are adapting their digital marketing strategies with AI, data, and innovative campaigns to connect with patients more effectively and drive measurable results.
How Leading Health Systems Align Strategy, Architecture, and Partnerships to Elevate Digital Experiences
Healthcare digital leaders from Children’s Nebraska, Rochester Regional Health, UCI Health, and industry experts from Reason One and Schema App share practical strategies for navigating AI search, composable architecture, and the evolving patient journey. Discover how leading healthcare organizations are building flexible, future-ready digital experiences that meet patients wherever they are.
Beyond the Website: How Healthcare Organizations Navigate AI Discovery, Composable Tech, and Changing Patient Behavior
// By Therese Lockemy, MBA // Healthcare digital leaders from Children’s Nebraska, Rochester Regional Health, UCI Health, and industry experts from Reason One and Schema App share practical strategies for navigating AI search, composable architecture, and the evolving patient journey. Discover how leading healthcare organizations are building flexible, future-ready digital experiences that meet patients wherever they are.
Prisma Health’s Digital Integration Strategy Drives 400 Percent Increase in New Patient Bookings
When two of South Carolina’s leading healthcare organizations merged to form Prisma Health, it marked more than a consolidation of services. It was the creation of a new healthcare identity for more than 1.4 million South Carolinians. Learn how Prisma Health solidified its brand and created a unified digital front door.
Focus On Hospital Websites: Get Proven Tactics to Boost Findability, Engagement, and Conversions
In this new report from eHealthcare Strategy & Trends, you’ll discover how leading hospitals and health systems around the country optimize their websites to attract patients, improve user experience, and strengthen their digital brand presence.
Digital Showcase: Building Trust Through Digital Integration
// By Susan Dubuque // When two of South Carolina’s leading healthcare organizations merged to form Prisma Health, it marked more than a consolidation of services. It was the creation of a new healthcare identity for more than 1.4 million South Carolinians. Learn how Prisma Health solidified its brand and created a unified digital front door.
Banner Health Redesigns Location Pages to Mirror Airbnb-Like Simplicity
Phoenix, Arizona-based Banner Health’s digital team adopted an e-commerce mindset to modernize the health system’s location pages, making it easier for patients to access the services and care settings of their choice. Find out how Banner Health followed the model of the hospitality industry to make its website location pages consumer-friendly.
UNC Health and Hackensack Meridian Health Leaders Share Secrets on Meeting Today’s Consumer Expectations
Patient experience is no longer judged based on bedside manner or in-office interactions alone. Increasingly, it’s defined by the digital journey. This insight came during a recent member roundtable featuring eHealthcare Leadership Awards winners. Here, industry experts from Hackensack Meridian Health and UNC Health share secrets on meeting today’s consumer expectations.
Healthcare Marketing in Flux: Proving ROI and Powering Teams
A free white paper, published by Modea
This white paper explores how a modernized digital platform strategy, grounded in the use of digital experience platforms (DXPs), content management systems (CMSs), and emerging AI tools, can help health systems improve both patient-facing and internal experiences.
Key Learning Points or Major Questions Answered
- What are the risks of continuing to rely on legacy CMS platforms in today’s healthcare environment?
- How can modern DXPs support both external patient experiences and internal team operations?
- What is the difference between a CMS and a DXP, and how should healthcare organizations evaluate their options?
- In what ways can AI support marketing efficiency, especially in content creation and patient engagement?
- Why should platform modernization be viewed as a strategic enabler of long-term performance, not just a technical upgrade?
Celebrating Digital Excellence: Submit Your Entries for the 2025 eHealthcare Leadership Awards
The 2025 eHealthcare Leadership Awards Call for Entries is officially open! Now in their 26th year, the eHealthcare Leadership Awards celebrate excellence in healthcare digital marketing, recognizing standout websites, apps, videos, campaigns, and digital initiatives that drive marketing and business success across the industry. The deadline for entries is June 27, 2025.
Banner Health’s Location Pages Upgraded
// By Wendy Margolin // Phoenix, Arizona-based Banner Health’s digital team adopted an e-commerce mindset to modernize the health system’s location pages, making it easier for patients to access the services and care settings of their choice. Find out how Banner Health followed the model of the hospitality industry to make its website location pages consumer-friendly.
The 2025 eHealthcare Leadership Awards Are Now Open
// By Susan Dubuque // The 2025 eHealthcare Leadership Awards Call for Entries is officially open! Now in their 26th year, the eHealthcare Leadership Awards celebrate excellence in healthcare digital marketing, recognizing standout websites, apps, videos, campaigns, and digital initiatives that drive marketing and business success across the industry. The deadline for entries is June 27, 2025.
Raising the Bar: How Award-Winning Health Systems Enhance Digital Patient Experience
// By Susan Dubuque // Patient experience is no longer judged based on bedside manner or in-office interactions alone. Increasingly, it’s defined by the digital journey. This insight came during a recent member roundtable featuring eHealthcare Leadership Awards winners. Here, industry experts from Hackensack Meridian Health and UNC Health share secrets on meeting today’s consumer expectations.
Focus On Digital Front Door: How Hospitals and Health Systems Create Seamless and Integrated Digital Patient Experiences
In this new report from eHealthcare Strategy & Trends, you’ll discover effective digital front door strategies you can put to work to attract and retain patients, improve operational effectiveness, and achieve sustainable growth.
$48 Million in Value in Two Years: How the Providence App Reshapes Patient Access and Experience
As consumers, we know from personal experience how hard it can be to find and get care when we need it. One way Providence makes it easier is through the Providence app. Learn how the app drove $26 million in attributed revenue and an additional $22 million in operational efficiencies.
Providence Proves the Value of Improving Customer Experience
// By Jane Weber Brubaker // As consumers, we know from personal experience how hard it can be to find and get care when we need it. One way Providence makes it easier is through the Providence app. Learn how the app drove $26 million in attributed revenue and an additional $22 million in operational efficiencies.
No More “Healthcare Pass”: Intermountain Health Raises the Bar for Patient Experience
How do you align 34 hospitals, 400 clinics, nearly 5,000 employed physicians and advanced care providers, 68,000 caregivers (employees), and more than one million health plan members? For Intermountain Health, the answer is simple: by focusing everyone’s efforts on a unified mission to help people live the healthiest lives possible.
Revolutionizing Care: How Digital Transformation Shapes Patient Experience at Intermountain Health
// By Susan Dubuque // How do you align 34 hospitals, 400 clinics, nearly 5,000 employed physicians and advanced care providers, 68,000 caregivers (employees), and more than one million health plan members? For Intermountain Health, the answer is simple: by focusing everyone’s efforts on a unified mission to help people live the healthiest lives possible.
The Healthcare Experience Patients Actually Want: A Roadmap to Digital Transformation
Patients today want more. They want digital experiences that are fast, easy, and personalized. If your healthcare organization doesn’t keep up, it’s time for a serious digital makeover. Here’s how to create a roadmap that boosts patient loyalty, reduces friction, and makes your organization feel like the user-friendly apps patients like using.
Building Healthcare Experiences Patients Love
// By Elaine Christie // Patients today want more. They want digital experiences that are fast, easy, and personalized. If your healthcare organization doesn’t keep up, it’s time for a serious digital makeover. Here’s how to create a roadmap that boosts patient loyalty, reduces friction, and makes your organization feel like the user-friendly apps patients like using.