“Soon, if your household doesn’t have a voice assistant, you’ll be in the minority,” says Ahava Leibtag, president and owner of Aha Media Group. “NPR reports that 14 million people in the U.S. got their first smart speaker device in 2018.” Leibtag says healthcare websites need voice-optimized health content now more than ever. Here’s an Read More
Sneak Peek at 23rd Annual Greystone.Net Healthcare Internet Conference // By Jane Weber Brubaker // HCIC is a little like the gathering of the clans. “I’ve had people tell me that they feel like this is their tribe,” says Kathy Divis, president and co-founder of Greystone.Net, producers of HCIC, the annual Healthcare Internet Conference. “They Read More
Ask the Expert, with Kelly Faley, Vice President, Digital Strategies at Sharp HealthCare // By Jared Johnson // The days of operations teams developing services and simply handing them to marketing to promote are over. The marketing team represents the voice of the customer, and marketing teams need to be equal, active participants in digital Read More
// By Ahava Leibtag // On Prime Day 2019, the Amazon Echo Dot was on sale for as low as $22 — less than half its usual price. And people jumped on the opportunity to welcome a voice assistant into their homes. According to Amazon, millions of Alexa-enabled devices were sold during the first 24 Read More
On any given week across the state of Connecticut, there are broadcast segments on four local news networks, radio stations, and social media. What makes these segments different? They are all produced by an in-house strategic content and production team at Hartford HealthCare. The team of four people responsible for developing content for Hartford HealthCare Read More
Tools like Facebook Live work, with upfront planning and strategic thinking // By Sheryl S. Jackson // On any given week across the state of Connecticut, there are broadcast segments on four local news networks, radio stations, and social media. What makes these segments different? They are all produced by an in-house strategic content and Read More
“Personalization has been creeping into our lives over the past 5 to 10 years. It’s gotten even more intense with the release of the iPhone,” says Carrie Liken, head of industry for healthcare at Yext. “No two smartphone home screens are the same.” Here’s an excerpt from Liken’s new eHST article: Starbucks has personalized our Read More
// By Carrie Liken // Personalization has been creeping into our lives over the past 5 to 10 years. It’s gotten even more intense with the release of the iPhone. No two smartphone home screens are the same. Starbucks has personalized our coffee experience. Stand in line at Starbucks and you will never hear the Read More
A 2011 survey conducted by the Robert Wood Johnson Foundation (RWJF) found that 85 percent of physicians believe unmet social needs lead to worse health for all Americans. Yet only 20 percent of physicians feel confident or very confident in their ability to address social determinants of health that impact their patients’ health and well-being. Read More
// By Jane Weber Brubaker // A 2011 survey conducted by the Robert Wood Johnson Foundation (RWJF) found that 85 percent of physicians believe unmet social needs lead to worse health for all Americans. Yet only 20 percent of physicians feel confident or very confident in their ability to address social determinants of health that Read More
You see them everywhere — on TV, social media, billboards, and even your doctor’s waiting room. Videos. It’s no surprise that many organizations are turning to videos to connect to consumers. Insivia, an Ohio-based marketing agency, reports that viewers retain 95 percent of a message when they watch it in a video, compared to 10 Read More
// By Althea Fung // You see them everywhere — on TV, social media, billboards, and even your doctor’s waiting room. Videos. It’s no surprise that many organizations are turning to videos to connect to consumers. Insivia, an Ohio-based marketing agency, reports that viewers retain 95 percent of a message when they watch it in Read More
// By Jane Weber Brubaker // The Call for Entries for the 2019 eHealthcare Leadership Awards is open! This time of year, we highlight some of the great work we’re privileged to recognize, from all sectors of the healthcare industry. Last month, we featured winners of the 2018 eHealthcare Leadership Awards in the Best Site Read More
The call for entries for the 2019 eHealthcare Leadership Awards is officially open! Every year around this time, we pick one of our award categories and look back at the prior year’s winners to see what the judges thought they did right — and what they could do even better. In our new story, we Read More
If you read any of the 2019 trends articles at the beginning of the year, chances are personalization was one of the “hot trends to watch.” But what exactly does personalization look like in a healthcare organization? If you ask 10 people, you’re likely to get 10 different answers. One thing is certain: It’s more Read More
Ask the Experts: A Deep Dive with Panelists from Three Top Medical Facilities // By Jared Johnson // In March, BrightEdge hosted a webinar panel discussion about current trends in healthcare SEO and digitization with marketers representing three of the top medical facilities in the world: Scott Mowery, senior director of digital operations at Cleveland Clinic; Read More
// By Jane Weber Brubaker // If you read any of the 2019 trends articles at the beginning of the year, chances are personalization was one of the “hot trends to watch.” But what exactly does personalization look like in a healthcare organization? If you ask 10 people, you’re likely to get 10 different answers. Read More
// By Jane Weber Brubaker // The call for entries for the 2019 eHealthcare Leadership Awards is officially open! Every year around this time, we pick one of our 17 award categories and look back at the prior year’s winners to see what the judges thought they did right — and what they could do Read More
Chatbots — a computer program or artificial intelligence (AI) that has text or voice conversations — are redefining customer service, especially in healthcare. A 2017 Juniper Research study found that healthcare providers that use chatbots can expect average time savings of just over four minutes per inquiry, with average cost savings in the range of Read More
Bozeman Health is a rural health system serving southwest Montana, with two hospitals, 20 clinics, and 150 providers. “Montana is an interesting puzzle when it comes to healthcare because we are about 90 percent of the size of California with about a million people,” says Joshua Francis, Bozeman Health’s webmaster and digital strategist. (California’s population Read More
Continuing Evolution of Healthcare AI Improves Consumer Experience // By Althea Fung // Chatbots — a computer program or artificial intelligence (AI) that has text or voice conversations — are redefining customer service, especially in healthcare. A 2017 Juniper Research study found that healthcare providers that use chatbots can expect average time savings of just Read More
Insight from the Bozeman Health Digital Team // By Jane Weber Brubaker // Bozeman Health is a rural health system serving southwest Montana, with two hospitals, 20 clinics, and 150 providers. “Montana is an interesting puzzle when it comes to healthcare because we are about 90 percent of the size of California with about a Read More
What is it about podcasts that makes the good ones so fun to listen to? Here’s what we think: It’s the same reason you wind up sitting in your parked car, having arrived at your destination, so you can hear the end of a great story on NPR. It’s real. It’s in-depth. It’s not just Read More
// By Ramya Sriram // In August 2018, Google made an update to its core search algorithm that affected thousands of websites worldwide. The update was nicknamed “Medic” after Barry Schwartz, CEO of New York-based web services firm RustyBrick, reported that more than 41 percent of the websites impacted were healthcare-related. The update aimed to Read More
// By Jane Weber Brubaker // What is it about podcasts that makes the good ones so fun to listen to? Here’s what I think: It’s the same reason you wind up sitting in your parked car, having arrived at your destination, so you can hear the end of a great story on NPR. It’s Read More