by Mark S. Gothberg “This is the story of taking an off-the-shelf, out-of-the-box tool – the Epic patient portal – and making it a branded, differentiated, and best-of-class portal experience,” says Cindy Moon-Mogush, senior vice president of communications at Aurora Health Care, an integrated system that serves eastern Wisconsin and northern Illinois. Although the organization Read More
by Mark S. Gothberg “People always talk about how great Amazon.com is and how all websites should be like it. But a healthcare site shouldn’t be like Amazon, where a consumer buys a book and then browses the site for other things of interest to buy. People have very specific interests in healthcare, and a Read More
Ask The Expert with Ben Dillon With the growing number of ways that consumers access the Internet, responsive design is fast becoming the industry standard for hospital websites. Responsive design enables websites to adapt to the device being used, presenting an optimal experience on smartphones, tablets, and desktops. Research by Geonetric, an online solutions company, Read More
by Mark S. Gothberg When you combine six organizations, you are going to have some internal communications issues in the best of circumstances. But the problems at The University of Arizona Health Network, formed in 2009, were enormous. Six interim CEOs headed the Tucson-based organization during a three-year period before a permanent CEO was hired Read More
// By Sandra Fancher // Mark Twain once said, “Supposing is good, but finding out is better.” As a Web and marketing professional, you know it’s easy to immerse yourself in a Web project and assume every choice or assumption you make will be clear to everyone. You know what’s worked in the past. You Read More
Ask The Expert with Susan Solomon Eleven years ago, Kay Franks, marketing manager for St. Louis Children’s Hospital, got wind that budget reductions were on the horizon and it looked like her website budget was on the chopping block. That was all she needed to get cracking on building a comprehensive dashboard to demonstrate the Read More