Unveiling the Power of Influencer Marketing in Healthcare

Patient Portals
Subtopics: Electronic Health Records (EHRs), Physician Directories, Wellness, etc.

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Wisconsin Health System Keeps Employees in Local Businesses Healthy, Builds Relationships with Current and Prospective Patients: How They Do It—and How You Can, Too

May 6, 2015

ProHealth Care in Waukesha, Wisconsin has been working with Aegis Health Group for 15 years. Aegis is a provider of population health and employer relationship management (ERM) solutions that help hospitals and health systems connect with employers and employees around wellness initiatives. The rationale for ERM is twofold, explains Aegis Senior Vice President Yale Miller. Read More

Not Just a Physician Directory: Two Hospitals Get More Bang for Their Buck Using Healthgrades Multi-Channel Marketing Platform

April 22, 2015

Citrus Valley Health Partners in California wants to drive volume to service lines, and gear up for value-based payment models. The health system selected Healthgrades as its CRM provider, and launched its first campaign in February 2014. “The numbers from last year were pretty stunning,” says Martin Kleinbart, Chief Strategy Officer. Aubrey Hinkson, Marketing Manager Read More

What Can Healthcare Marketers Do To Make Patient Portals More Compelling?

March 17, 2015
Shawn Gross, Chief Digital Strategist at White Rhino

Ask the Expert with Shawn Gross PwC’s healthcare group recently commented, “As patients behave more like consumers, healthcare organizations need to deliver a higher level of personalized service, satisfaction and overall experience—or risk losing business to the competition.” If you’re a healthcare marketer driven to deliver the best possible patient experience, wouldn’t you love to Read More

Share Clinical Notes With Patients or Else

March 4, 2015

Patient engagement is the Holy Grail of healthcare. The theory is if patients take an active role in managing and maintaining their health, they will reap the benefits, staying healthier, spending less, and costing the system less. One way to get and keep patients engaged is through patient portals. But how do you get them Read More

Teach Your Physicians and Staff How to Blog Effectively

January 23, 2015

// by Grace Jones // Starting a hospital blog can often seem like a daunting task. What should we name the blog? What topics should it be about? Who is our audience? How often should we post? These are all good questions to ask when starting a blog. Yet none of them matters if you Read More

Finding a Physician: Some Things Remain the Same; Others Are Changing

November 1, 2014

// By Joan Trezek // While healthcare managers, consultants, and physicians may differ on a number of healthcare issues, it’s a safe bet they agree on how consumers generally begin the search for a physician: They ask a trusted source—family, friend, or frequently their primary care physician if they need a specialist. Once a few Read More

Short Takes: Patient Portals in Practice

November 1, 2014

by Corinna Underwood A patient portal—an online hub that allows patients to log on to the Internet and have full access to their health information through a secure website—is an essential means for a practice to achieve maximum patient engagement. It also offers an easy way for patients to stay in touch with caregivers, make Read More

Consolidating a Hospital’s Brand Presence on the Web

November 1, 2014

by Ted Balowski Having an effective Web presence is critically important for a hospital or healthcare organization, but how should that presence appear for a brand with more than one location? Is it a good idea for a brand with multiple locations or offerings to consolidate efforts? In the past decade, there have been profound Read More

Did You Get the Msg About Healthcare, Texting, and HIPAA Compliance?

September 1, 2014

by Jennifer Busick Here’s the problem: You need a way to get critical healthcare information about a patient to a healthcare professional—or a group of healthcare professionals. Maybe a nurse needs to know that vital test results are ready. Perhaps an emergency room physician needs a neurosurgery consult. Or, perhaps the need is as simple Read More

Common Healthcare IT Project Mistakes That Lead to Suboptimal Outcomes

August 1, 2014

by Richard ‘RJ’ Kedziora How do you define project failure? Is it when the project costs more than the original budget? Is it when the delivery date is long past and the project is still incomplete? Or is failure defined by a completed project that does not fulfill the agreed-on requirements? Maybe it’s all three. Read More

The Connected Patient: Information as Currency in Online Communities

August 1, 2014
Dan Dunlop

// By Dan Dunlop // It has been said that the patient is the most underutilized resource in health- care. With the rise of the “connected patient,” clinicians, administrators, and marketers have started to place greater emphasis on patient insights and desires. Hospitals and health systems, how- ever, have been slow to address the changing Read More

EHR Best Practices Offered by Cleveland Clinic

June 1, 2014
Jane Weber Brubaker, Editor of eHealthcare Strategy & Trends

by Jane Weber Brubaker Cleveland Clinic was an early adopter of Epic’s electronic health record (EHR) beginning in 2000. In 2012, Cleveland Clinic launched MyPractice Healthcare Solutions, a branded version of the Epic EHR platform, to share best practices with other organizations. “Part of Cleveland Clinic’s mission is to share its experience and model of Read More

A New York Hospital Reaps Innovative Ideas from Hackathon

June 1, 2014

by Mark S. Gothberg A hackathon, where different groups of software designers and developers collaborate on specific projects for one day or up to a couple of weeks, has been around for many years. This past March, NewYork-Presbyterian sponsored the first hospital-focused hackathon in New York—and one of the few centered on healthcare anywhere. The Read More

What Are Best Practices for Physician Directories?

June 1, 2014

Ask The Expert with Mark S. Gothberg There is no more important feature on a healthcare organi­zation’s website than its doctor directory. This directory is often the critical first step for con­sumers to begin a relationship with a physician and develop a long-term association with a health system. For the millions of newly insured Americans Read More

Healthcare System Develops Hub to Congregate Its Mobile Apps

June 1, 2014
Cheryl Serra

by Cheryl L. Serra This month Intermountain Healthcare will begin promoting Intermountain Health Hub, a container application and nine applications that launch from within it. The apps and a mobile responsive patient portal also included in the container will allow users to learn about health-related issues and complete tasks related to their healthcare on their Read More

Is Your Appointment Booking System Ready for the 21st Century?

June 1, 2014

by Kris Rusch Scheduling medical and dental ap­pointments can be a source of frustra­tion for patients and providers alike. Patients often complain of long lags between the time they realize they need to see a practitioner and the date of the next available appointment. For people wanting to see specialty care pro­viders, the next available Read More

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