The Call for Entries for the 2018 eHealthcare Leadership Awards is now open. This leading awards program, which draws some 1,000 entries, exclusively recognizes the very best websites and digital communications of healthcare organizations (both large and small), online health companies, pharmaceutical/medical equipment firms, agencies/suppliers, and business improvement initiatives. These awards highlight the role of Read More
Online scheduling is something we take for granted when it comes to making a dinner reservation or booking a flight. But it’s been a tough nut to crack for healthcare systems, and a source of frustration for patients when it’s not available. It seems like it should be easy. In reality, it’s complex. Upstream from Read More
// By Jane Weber Brubaker // Online scheduling is something we take for granted when it comes to making a dinner reservation or booking a flight. But it’s been a tough nut to crack for healthcare systems, and a source of frustration for patients when it’s not available. It seems like it should be easy. Read More
Most health systems today have an established social media presence. But is it ready and able to flex in times of emergency? When Hurricane Harvey struck the greater Houston area in August 2017, it left widespread flooding and devastation in its wake. With roads impassable and power outages in many areas, the University of Texas MD Read More
// By Lisa Ellis // Most health systems today have an established social media presence. But is it ready and able to flex in times of emergency? When Hurricane Harvey struck the greater Houston area in August 2017, it left widespread flooding and devastation in its wake. With roads impassable and power outages in many Read More
// By Ken Robbins // Go to any conference attended by healthcare marketers and you’ll hear the same sentiment: “We know we are lagging behind other industries, particularly in digital marketing.” There is no awareness problem. The issue is that many professionals stuck in the trenches are getting pulled from both sides. Executives really do Read More
Remember the Winkleveii? The aggrieved Harvard twins of Facebook fame? They’re in the news again, this time as the “first Bitcoin billionaires.” Moneywatch reported in December that the $11 million they collectively invested in Bitcoin in 2013, was valued at more than $1.7 billion. So what does Bitcoin have to do with healthcare? Or digital Read More
// By Jane Weber Brubaker // Remember the Winkleveii? The aggrieved Harvard twins of Facebook fame? They’re in the news again, this time as the “first Bitcoin billionaires.” Moneywatch reported in December that their collective $11 million investment in Bitcoin in 2013 was valued at more than $1.7 billion. So what does Bitcoin have to Read More
Sometimes a technology solution adopted by healthcare administrators and clinicians produces unexpected benefits for marketers. CHRISTUS Physician Group, with operations in Texas, Louisiana, Arkansas, and New Mexico, wanted to streamline patient check-in during office visits and improve collection of outstanding balances. To achieve these goals, the organization piloted, then implemented, a digital patient check-in solution Read More
// By Jane Weber Brubaker // Sometimes a technology solution adopted by healthcare administrators and clinicians produces unexpected benefits for marketers. CHRISTUS Physician Group, with operations in Texas, Louisiana, Arkansas, and New Mexico, wanted to streamline patient check-in during office visits and improve collection of outstanding balances. To achieve these goals, the organization piloted, then Read More
The media, including social media, are buzzing about AI, or artificial intelligence. As of this writing in late November, the top trending article on Facebook is “Facebook Is Using Artificial Intelligence to Spot Suicidal Tendencies in Its Users.” On LinkedIn, it is “Where Will AI Increase and Decrease Costs in Healthcare?” Is AI just the Read More
We use our cellphones to deposit money, send email, and track our daily step count. We also use them to constantly communicate, whether it’s through social media, texting, and (rarely, it seems) phone calls. With countless apps and new technology increasing our communication channels, shouldn’t it be easier to communicate with healthcare providers? Unfortunately, that Read More
// By Melanie Graham // For many of us, our cellphones have been woven into nearly every part of our daily lives. We use them to deposit money, send email, and track our daily step count. We also use them to constantly communicate, whether it’s through social media, texting, and (rarely, it seems) phone calls. Read More
“How do your customers identify providers in your network? Your answer could be very important to your organization’s success,” posits Noel Coleman, president of Doctor.com Enterprise (formerly Connect Healthcare). Here’s why: “Today, Find-a-Doctor tools (such as a physician directory on your website that is optimized to meet your patients’ needs and search habits) are an important part Read More
Part 1: Make Sure You Achieve These 5 Strategic Goals // By Noel Coleman // How do your customers identify providers in your network? Your answer could be very important to your organization’s success. Here’s why: Today, Find-a-Doctor tools (such as a physician directory on your website that is optimized to meet your patients’ needs Read More
Winners of the 2017 eHealthcare Leadership Awards were announced today at a special keynote presentation at the Healthcare Internet Conference in Austin, Texas. Over 200 organizations, representing a broad industry spectrum, received recognition for their outstanding websites and digital communications. A total of 116 individuals familiar with healthcare and the internet judged the entries. See Read More
// By Shawn Gross // The robotic yet charming voice of Alexa can help you find a good movie, make a payment on your credit card, get airline fares for a trip to Dublin, or see how many calories are in the banana you’re eating. With an estimated 11 million devices sold, the Amazon Echo Read More
Imagine if all of your older and chronically ill patients had personal assistants to help them monitor their vital signs, answer pressing health questions, and remind them to take their medicines. While this scenario may sound ideal, it’s also quite an unrealistic goal to expect to accomplish for an entire population. But the newest generation Read More
// By Lisa D. Ellis // Imagine if all of your older and chronically ill patients had personal assistants to help them monitor their vital signs, answer pressing health questions, and remind them to take their medicines. While this scenario may sound ideal, it’s also quite an unrealistic goal to expect to accomplish for an Read More
// By Jane Weber Brubaker // Lean business practices have been around ever since Toyota devised the “Toyota Production System” to transform its manufacturing processes. The idea was further refined in the book Lean Thinking, and distilled down to five core ideas¹: Value—specify the value desired by the customer Value Stream—identify the value stream for Read More
Insights from New Study of Healthcare Consumers’ Digital Experience // By Becky Barney-Villano // Retail has done it for years. Restaurants have, too. Even the banking industry is now meeting consumer expectations for on-demand services with such capabilities as mobile deposits, and complicated mortgages are being closed with a few clicks from a smartphone. Healthcare Read More
At Mount Sinai’s Institute for Next Generation Healthcare in New York City, artificial intelligence or AI (also referred to as machine learning) is helping researchers to gain new insight into genetic predispositions for cancer and other diseases. Close to 2,000 miles across the country, Intermountain Healthcare in Salt Lake City, Utah, is using AI to Read More
// By Lisa D. Ellis // At Mount Sinai’s Institute for Next Generation Healthcare in New York City, artificial intelligence or AI (also referred to as machine learning) is helping researchers to gain new insight into genetic predispositions for cancer and other diseases. Close to 2,000 miles across the country, Intermountain Healthcare in Salt Lake Read More
“Reputation management has never been more important for healthcare providers and organizations that are actively seeking new patients. Why? The increase in high-deductible health plans has created a new breed of healthcare shopper,” says Becky Barney-Villano, healthcare writer and marketing specialist. “The rise of insurance exchanges where consumers pick their plans has resulted in more Read More
// By Becky Barney-Villano // Reputation management has never been more important for healthcare providers and organizations that are actively seeking new patients. Why? The increase in high-deductible health plans has created a new breed of healthcare shopper. The rise of insurance exchanges where consumers pick their plans has resulted in more robust and careful Read More