// By Susan Dubuque // This year’s Mark Gothberg eHealthcare Organizational Commitment Award winners — Hackensack Meridian Health, Intermountain Health, and UCLA Health — redefine what it means to lead in a digital-first world. Get a closer look at how each of these award-winning organizations brings its mission to life through forward-thinking digital strategies.
Digital marketing leaders from Ochsner Health, The Ohio State University Wexner Medical Center, and Vandalia Health Mon share strategies that earned them national recognition for Best Digital Campaign. Learn how these three teams transformed smart digital strategies into measurable business impact.
// By Wendy Margolin // When ChatGPT was released to the public on a massive scale a mere three years ago, eager early adopters headed to an AI URL of their choice to test-drive a new tool while others steered clear. Learn how AI is changing healthcare search and how healthcare organizations should respond.
Winners of the 2025 eHealthcare Leadership Awards were announced on November 9th at an awards presentation held during the Healthcare Internet Conference. More than 270 organizations were recognized for their outstanding work. Winners of Platinum, Gold, Silver, and Distinction awards represent 18 industry classifications, from hospitals and health systems to pharmaceutical firms.
// By Devin Healy // Building search strategies in response to the rise of AI-generated search results can feel like throwing darts at the computer screen. Tried-and-true playbooks marketers use for SEO and SEM are yielding entirely different results. Today, success means being cited and synthesized by AI models, a transformation that demands a strategic reboot.
// By Susan Dubuque // Winners of the 2025 eHealthcare Leadership Awards were announced on November 9th at an awards presentation held during the Healthcare Internet Conference. More than 270 organizations were recognized for their outstanding work. Winners of Platinum, Gold, Silver, and Distinction awards represent 18 industry classifications, from hospitals and health systems to pharmaceutical firms.
Healthcare digital leaders from Children’s Nebraska, Rochester Regional Health, UCI Health, and industry experts from Reason One and Schema App share practical strategies for navigating AI search, composable architecture, and the evolving patient journey. Discover how leading healthcare organizations are building flexible, future-ready digital experiences that meet patients wherever they are.
// By Susan Dubuque // Digital marketing leaders from Ochsner Health, The Ohio State University Wexner Medical Center, and Vandalia Health Mon share strategies that earned them national recognition for Best Digital Campaign. Learn how these three teams transformed smart digital strategies into measurable business impact.
// By Therese Lockemy, MBA // Healthcare digital leaders from Children’s Nebraska, Rochester Regional Health, UCI Health, and industry experts from Reason One and Schema App share practical strategies for navigating AI search, composable architecture, and the evolving patient journey. Discover how leading healthcare organizations are building flexible, future-ready digital experiences that meet patients wherever they are.
The 2025 Healthcare Marketing Compliance Survey provides marketing leaders a snapshot of the state of tracking and privacy compliance for digital marketing in healthcare.
Complete the survey today, and you’ll receive:
Presented on September 24, 2025
Your Presenters:
Moderated by:
You’ll Learn:
For marketing leaders in healthcare, the provider search experience isn’t just a digital tool — it’s a reflection of your brand, a driver of patient loyalty, and a key lever for growth. A well-integrated provider search platform can directly impact patient acquisition, retention, and satisfaction scores.
The revolution is here, and it’s already changed everything. We no longer optimize for search engines alone. We optimize for AI agents. And that means building authority across every platform. Read on for tips on how to master the new rules, create content that feeds AI, and strengthen your relationship with patients.
// By Michael Kinkaid // For marketing leaders in healthcare, the provider search experience isn’t just a digital tool — it’s a reflection of your brand, a driver of patient loyalty, and a key lever for growth. A well-integrated provider search platform can directly impact patient acquisition, retention, and satisfaction scores.
Marketing is becoming more of a numbers game, and clean, accurate data is key. But getting it all in one place and gleaning insights from it has been an ongoing challenge in healthcare. Here, we explore how an AI-based solution helps marketers skip the line and get answers they need faster.
// By Ahava Leibtag // The revolution is here, and it’s already changed everything. We no longer optimize for search engines alone. We optimize for AI agents. And that means building authority across every platform. Read on for tips on how to master the new rules, create content that feeds AI, and strengthen your relationship with patients.
A free white paper, published by Fathom
One of the most common ways we begin supporting hospitals and health systems is by conducting detailed audits of their campaign strategy, structure, and results to uncover opportunities to improve performance and maximize the impact of every dollar in market. And, without fail, we find budget mismanagement.
Our digital advertising specialists have compiled some of the biggest red flags to watch for, the significance of those issues, and the specific actions you can take to remedy them.
We’ve organized these ten warning signs into five categories:
// By Althea Fung // In today’s healthcare landscape, a hospital’s website is its digital front door and often its most powerful marketing tool. Recognizing this, FirstHealth of the Carolinas launched a comprehensive website redesign in 2023. Learn how FirstHealth improved access and experience, increased site traffic, and picked up several industry awards along the way.
// By Jane Weber Brubaker // Marketing is becoming more of a numbers game, and clean, accurate data is key. But getting it all in one place and gleaning insights from it has been an ongoing challenge in healthcare. Here, we explore how an AI-based solution helps marketers skip the line and get answers they need faster.
Approximately 3.4 million people suffer from seizures, yet few healthcare systems commit marketing resources to help patients who are seeking solutions. UCSF Health offers new hope and the possibility of a seizure-free life. Discover the strategic approach, digital tactics, and creative elements that provide life-changing options for patients with epilepsy.
The 2025 eHealthcare Leadership Awards Call for Entries is officially open! Now in their 26th year, the eHealthcare Leadership Awards celebrate excellence in healthcare digital marketing, recognizing standout websites, apps, videos, campaigns, and digital initiatives that drive marketing and business success across the industry. The deadline for entries is June 27, 2025.
// By Susan Dubuque // The 2025 eHealthcare Leadership Awards Call for Entries is officially open! Now in their 26th year, the eHealthcare Leadership Awards celebrate excellence in healthcare digital marketing, recognizing standout websites, apps, videos, campaigns, and digital initiatives that drive marketing and business success across the industry. The deadline for entries is June 27, 2025.
// By Susan Dubuque // Approximately 3.4 million people suffer from seizures, yet few healthcare systems commit marketing resources to help patients who are seeking solutions. UCSF Health offers new hope and the possibility of a seizure-free life. Discover the strategic approach, digital tactics, and creative elements that provide life-changing options for patients with epilepsy.
A free white paper, published by Birdeye
In this guide, you’ll learn:
Artificial intelligence reshapes how audiences find information online and changes the way marketers approach search engine strategies. When Marshfield Clinic’s organic search traffic hit a low point, the digital team optimized the health system’s content using schema markup. Read on to learn how to restructure your website content to align with AI models.