Metrics that live in marketing-only reports rarely influence leadership decisions. But metrics that are shared across marketing, finance, and operations align organizational priorities. Learn how to clearly articulate the value of marketing in driving organizational growth and success.
// By Chris Pace // Metrics that live in marketing-only reports rarely influence leadership decisions. But metrics that are shared across marketing, finance, and operations align organizational priorities. Learn how to clearly articulate the value of marketing in driving organizational growth and success.
Hospital Websites Day 1 Session 1 Keynote
Monday | March 9, 2026 | 2:00 p.m. Eastern
Panelists:
Moderated by:
What you’ll learn:
Intermountain Health saw an opportunity to expand its reach and strengthen access to orthopedic services in the Western Colorado market. The system wanted a campaign that would drive awareness, engagement, and appointments. Discover how this smart digital campaign exceeds every goal and offers practical lessons for healthcare marketers.
// By Susan Dubuque // Intermountain Health saw an opportunity to expand its reach and strengthen access to orthopedic services in the Western Colorado market. The system wanted a campaign that would drive awareness, engagement, and appointments. Discover how this smart digital campaign exceeds every goal and offers practical lessons for healthcare marketers.
This year’s Mark Gothberg eHealthcare Organizational Commitment Award winners — Hackensack Meridian Health, Intermountain Health, and UCLA Health — redefine what it means to lead in a digital-first world. Get a closer look at how each of these award-winning organizations brings its mission to life through forward-thinking digital strategies.
In this new report from eHealthcare Strategy & Trends, you’ll discover how healthcare organizations are adapting their digital marketing strategies with AI, data, and innovative campaigns to connect with patients more effectively and drive measurable results.
A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends
Presented December 8-12, 2025
Artificial intelligence is transforming every aspect of healthcare, but what does that really mean for marketing?
From predictive modeling to generative content, AI has the potential to reshape how health systems engage consumers, manage campaigns, and allocate resources. But for senior marketing leaders, the path forward isn’t about shiny new objects — it’s about strategy, structure, and scalability.
Join us for a full week of programming for marketing and digital leaders at hospitals, health systems, and other healthcare provider organizations.
Whether you’re building your first use case or shaping a system-wide roadmap, this virtual summit will help you move toward meaningful, mission-aligned implementation.
A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends
Presented December 9, 2025 at 1 p.m. Eastern
Panelists:
Moderated by:
Join us to learn how healthcare leaders are:
Building search strategies in response to the rise of AI-generated search results can feel like throwing darts at the computer screen. Tried-and-true playbooks marketers use for SEO and SEM are yielding entirely different results. Today, success means being cited and synthesized by AI models, a transformation that demands a strategic reboot.
// By Susan Dubuque // This year’s Mark Gothberg eHealthcare Organizational Commitment Award winners — Hackensack Meridian Health, Intermountain Health, and UCLA Health — redefine what it means to lead in a digital-first world. Get a closer look at how each of these award-winning organizations brings its mission to life through forward-thinking digital strategies.
Digital marketing leaders from Ochsner Health, The Ohio State University Wexner Medical Center, and Vandalia Health Mon share strategies that earned them national recognition for Best Digital Campaign. Learn how these three teams transformed smart digital strategies into measurable business impact.
// By Wendy Margolin // When ChatGPT was released to the public on a massive scale a mere three years ago, eager early adopters headed to an AI URL of their choice to test-drive a new tool while others steered clear. Learn how AI is changing healthcare search and how healthcare organizations should respond.
Winners of the 2025 eHealthcare Leadership Awards were announced on November 9th at an awards presentation held during the Healthcare Internet Conference. More than 270 organizations were recognized for their outstanding work. Winners of Platinum, Gold, Silver, and Distinction awards represent 18 industry classifications, from hospitals and health systems to pharmaceutical firms.
// By Devin Healy // Building search strategies in response to the rise of AI-generated search results can feel like throwing darts at the computer screen. Tried-and-true playbooks marketers use for SEO and SEM are yielding entirely different results. Today, success means being cited and synthesized by AI models, a transformation that demands a strategic reboot.
// By Susan Dubuque // Winners of the 2025 eHealthcare Leadership Awards were announced on November 9th at an awards presentation held during the Healthcare Internet Conference. More than 270 organizations were recognized for their outstanding work. Winners of Platinum, Gold, Silver, and Distinction awards represent 18 industry classifications, from hospitals and health systems to pharmaceutical firms.
Healthcare digital leaders from Children’s Nebraska, Rochester Regional Health, UCI Health, and industry experts from Reason One and Schema App share practical strategies for navigating AI search, composable architecture, and the evolving patient journey. Discover how leading healthcare organizations are building flexible, future-ready digital experiences that meet patients wherever they are.
// By Susan Dubuque // Digital marketing leaders from Ochsner Health, The Ohio State University Wexner Medical Center, and Vandalia Health Mon share strategies that earned them national recognition for Best Digital Campaign. Learn how these three teams transformed smart digital strategies into measurable business impact.
// By Therese Lockemy, MBA // Healthcare digital leaders from Children’s Nebraska, Rochester Regional Health, UCI Health, and industry experts from Reason One and Schema App share practical strategies for navigating AI search, composable architecture, and the evolving patient journey. Discover how leading healthcare organizations are building flexible, future-ready digital experiences that meet patients wherever they are.
The 2025 Healthcare Marketing Compliance Survey provides marketing leaders a snapshot of the state of tracking and privacy compliance for digital marketing in healthcare.
Complete the survey today, and you’ll receive:
Presented on September 24, 2025
Your Presenters:
Moderated by:
You’ll Learn:
For marketing leaders in healthcare, the provider search experience isn’t just a digital tool — it’s a reflection of your brand, a driver of patient loyalty, and a key lever for growth. A well-integrated provider search platform can directly impact patient acquisition, retention, and satisfaction scores.
The revolution is here, and it’s already changed everything. We no longer optimize for search engines alone. We optimize for AI agents. And that means building authority across every platform. Read on for tips on how to master the new rules, create content that feeds AI, and strengthen your relationship with patients.
// By Michael Kinkaid // For marketing leaders in healthcare, the provider search experience isn’t just a digital tool — it’s a reflection of your brand, a driver of patient loyalty, and a key lever for growth. A well-integrated provider search platform can directly impact patient acquisition, retention, and satisfaction scores.
Marketing is becoming more of a numbers game, and clean, accurate data is key. But getting it all in one place and gleaning insights from it has been an ongoing challenge in healthcare. Here, we explore how an AI-based solution helps marketers skip the line and get answers they need faster.