Digital Showcase: Building Trust Through Digital Integration
The Digital Showcase highlights award-winning work from all categories in the eHealthcare Leadership Awards.
By merging three websites, Prisma Health solidified its brand and created a unified digital front door.
When two of South Carolina’s leading healthcare organizations — Greenville Health System and Palmetto Health — merged to form Prisma Health, it marked more than just a consolidation of services. It was the creation of a new healthcare identity for more than 1.4 million South Carolinians.
“Among the most immediate and visible challenges our newly formed organization faced was how to reflect this change online — how to unify our digital presence, communicate a new brand, and deliver a seamless patient experience,” says Richard Baldwin, director of digital marketing & consumer engagement at Prisma Health.
Richard Baldwin, Director, Digital Marketing & Consumer Engagement, Prisma Health
The answer wasn’t just to launch a new website. It was to deliver an integrated digital experience — one that aligns internal teams, systems, and content under a cohesive strategy, while centering the needs of a growing and diverse patient population. This effort earned Prisma Health recognition in the eHealthcare Leadership Awards for Best Overall Internet Site.
Read the rest of the article for valuable lessons on tackling complex digital transformation efforts that support the brand and build trusted relationships.
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