// By Jared Johnson // As healthcare’s digital transformation continues, many providers and patients are beginning to dig into what 5G can bring. Industry leaders seem to be in general agreement that 5G will bring new opportunities to deliver on some of digital health’s revolutionary promises, but that we are still years away from devices Read More
A Look Back on a Hall-of-Fame Career // By Jared Johnson // Neal Linkon, retiring director of marketing operations at Children’s Hospital of Wisconsin, recently took a few moments to reflect for us on his career. As we honor his contributions to the healthcare marketing field, Neal shares what he has learned and where he Read More
// By Daniel Fell // Should consumers choose doctors and hospitals based on how many stars they have? If not, then what information should consumers and patients use in determining where to go for healthcare services? Rating healthcare providers by the number of stars they have may be overly simplistic, but the majority of consumers Read More
Sneak Peek at 23rd Annual Greystone.Net Healthcare Internet Conference // By Jane Weber Brubaker // HCIC is a little like the gathering of the clans. “I’ve had people tell me that they feel like this is their tribe,” says Kathy Divis, president and co-founder of Greystone.Net, producers of HCIC, the annual Healthcare Internet Conference. “They Read More
Ask the Expert, with Kelly Faley, Vice President, Digital Strategies at Sharp HealthCare // By Jared Johnson // The days of operations teams developing services and simply handing them to marketing to promote are over. The marketing team represents the voice of the customer, and marketing teams need to be equal, active participants in digital Read More
Ask the Expert, with Shawn Gross, Vice President, Digital Transformation at ReviveHealth // By Jared Johnson // Digital transformation is more than improving internal operational efficiencies, creating a digital workplace, or doing more innovative advertising. It means offering real improvements in convenience, usefulness, ease, and other qualities people value. Here, Shawn Gross, vice president, digital Read More
Marketing teams frequently ask how to structure teams, develop leaders, and address consumers. In our new article by Jared Johnson, Chris Pace, senior director of digital marketing at Banner Health, shares his perspective on how to overcome these common challenges and win as a team. Here’s an excerpt: eHST: In general, where should healthcare marketers Read More
A 2011 survey conducted by the Robert Wood Johnson Foundation (RWJF) found that 85 percent of physicians believe unmet social needs lead to worse health for all Americans. Yet only 20 percent of physicians feel confident or very confident in their ability to address social determinants of health that impact their patients’ health and well-being. Read More
Ask the Expert, with Chris Pace, Senior Director of Digital Marketing, Banner Health // By Jared Johnson // Marketing teams frequently ask how to structure teams, develop leaders, and address consumers. Here, Chris Pace, senior director of digital marketing at Banner Health, shares his perspective on how to overcome these common challenges and win as Read More
// By Jared Johnson // With so much national discourse on technology, it can be easy to forget that changing healthcare requires us to change human behavior within organizations. Wise business leaders have long acknowledged that “throwing technology at people problems” often exacerbates those problems. Transforming healthcare to become consumer-centric can feel like a giant Read More
// By Jane Weber Brubaker // A 2011 survey conducted by the Robert Wood Johnson Foundation (RWJF) found that 85 percent of physicians believe unmet social needs lead to worse health for all Americans. Yet only 20 percent of physicians feel confident or very confident in their ability to address social determinants of health that Read More
Insights from popular survey reveal the real state of ROI reporting in healthcare digital marketing and what savvy leaders can do about it. // By Ben Dillon // A senior marketing leader at a large health system once told me that her ultimate career goal was to get finance to treat her department as a Read More
In our new Ask the Expert column by Jared Johnson, Matt Gove, chief consumer officer at Piedmont Healthcare and eHealthcare Strategy and Trends editorial advisory board member, shares his perspectives on how healthcare marketing teams can create the experiences consumers expect. Here’s an excerpt: eHST: In general, where should healthcare marketers be focused today, and Read More
Ask the Expert, with Matt Gove, Chief Consumer Officer, Piedmont Healthcare // By Jared Johnson // Success for marketing teams rests on their ability to be seen as a critical business function, not just the ones who produce “pretty things.” This starts by using data to be the voice of the customer. Here, Matt Gove, Read More
“Digital marketing in healthcare is in the midst of an evolution, with some revealing trends, including a mixed view of customer relationship management (CRM) and emerging technologies, according to the 4th Annual State of Digital Marketing for Hospitals report,” writes Jared Johnson, eHST board member and host of the Healthcare Rap podcast. The report, administered Read More
Ask the Experts: A Deep Dive with Panelists from Three Top Medical Facilities // By Jared Johnson // In March, BrightEdge hosted a webinar panel discussion about current trends in healthcare SEO and digitization with marketers representing three of the top medical facilities in the world: Scott Mowery, senior director of digital operations at Cleveland Clinic; Read More
// By Jared Johnson // Digital marketing in healthcare is in the midst of an evolution, with some revealing trends, including a mixed view of customer relationship management (CRM) and emerging technologies, according to the 4th Annual State of Digital Marketing for Hospitals report. The report, administered by Greystone.Net and Klein & Partners, highlights responses Read More
Ask the Expert, with Simon Dermer, Managing Director, eSSENTIAL Accessibility // By Jared Johnson // Healthcare organizations that invest in their patients with disabilities reap significant rewards. They enjoy loyalty and high patient satisfaction from the largest minority group in the world. But doing so requires going beyond the minimum requirements for website accessibility. It Read More
Daniel Fell, president and CEO of ndp, recently moderated the panel presentation Blurred Lines: Marketing and Ethics in the Brave New World held at the 2018 Healthcare Internet Conference (HCIC) in Scottsdale, Arizona. Panel members include Karen Corrigan, founder and CEO of Corrigan Consulting; David Feinberg, chief marketing officer at Mount Sinai Health System in Read More
// By Daniel Fell // The following article is Part 2 of a 2-part series. (Read Part 1 here). The series was adapted from the panel presentation Blurred Lines: Marketing and Ethics in the Brave New World held at the 2018 Healthcare Internet Conference (HCIC) in Scottsdale, Arizona. Panel members include Karen Corrigan, founder and Read More
// By Jane Weber Brubaker // What is it about podcasts that makes the good ones so fun to listen to? Here’s what I think: It’s the same reason you wind up sitting in your parked car, having arrived at your destination, so you can hear the end of a great story on NPR. It’s Read More
// By Daniel Fell // The following article was adapted from the panel presentation Blurred Lines: Marketing and Ethics in the Brave New World held at the 2018 Healthcare Internet Conference (HCIC) in Scottsdale, Arizona. Panel members included Karen Corrigan, founder and CEO of Corrigan Consulting; David Feinberg, chief marketing officer at Mount Sinai Health Read More
Data-driven marketing is the holy grail in today’s environment of accountability. To get there, many organizations are investing in data scientists. Phoenix Children’s Hospital is one of them. In our new article, Jared Johnson shares his experience from Year One of having a data scientist on-board. Until very recently, Johnson was manager of marketing technology and Read More
// By Jared Johnson // Data-driven marketing is the holy grail in today’s environment of accountability. To get there, many organizations are investing in data scientists. Phoenix Children’s Hospital is one of them. In this article, Jared Johnson, manager of marketing technology and analytics at Phoenix Children’s, shares his experience from Year One of having Read More
// By James A. Gardner // Let’s imagine Amazon’s website without a checkout button for a moment. And a three-week delay on all our orders. It would be unimaginable. You’d be asked to load your cart and then phone or email in your order. Or fill in a form and wait for Amazon to get Read More