Using social media as a tool for customer service is a cornerstone of digital marketing in the 21st century. But it isn’t as simple as firing off a series of posts on X in response to angry customers. In fact, responding to customers when they are angry is merely one component of a broader social Read More
A healthcare marketing executive says, “AI has allowed for efficiencies and sustainability not only for our department, but for the whole organization.” // By Jared Johnson // While there is a lot of noise and hype around AI, healthcare marketers see the benefits of taking a practical approach. Real-world examples can inspire us and showcase Read More
One smaller academic hospital shares how it delivers content its target demographic craves. // By Wendy Margolin // What if you had to reach only one audience with your hospital content? Your communications would be more targeted and powerful. You’d know your audience better and deliver content they’re more likely to read. That’s exactly what Read More
In today’s healthcare environment, enhancing organizational culture has never been more important or challenging. It requires dedicated focus and the need for marketers to adapt to more diverse employee, leader, and physician communication needs. How do you build and maintain a strong organizational culture in a rapidly growing health system? That’s the challenge Lehigh Valley Read More
How to use social media to your brand’s advantage. // By Meagan Saxton // Using social media as a tool for customer service is a cornerstone of digital marketing in the 21st century. But it isn’t as simple as firing off a series of posts on X in response to angry customers. In fact, responding Read More
In December 2021, Callista Dammann and Jody Ganschinietz sat in their boss’s office watching a short homemade video on repeat. They were about to attempt what teens and young adults do daily by riding on the coattails of the latest viral TikTok video content. But the stakes were high for these two, serving as senior Read More
In today’s healthcare environment, enhancing organizational culture has never been more important or challenging. It requires dedicated focus and the need for marketers to adapt to more diverse employee, leader, and physician communication needs. // By Brian Griffin // How do you build and maintain a strong organizational culture in a rapidly growing health system? Read More
It’s no exaggeration to say 2023 has been the Year of AI — and the use of AI technologies in healthcare marketing is no exception. You can probably rattle off a host of marketing benefits. There are seemingly unlimited new AI tools every day to accelerate strategic priorities and get more work done in less Read More
Nationwide Children’s proves TikTok can be an ideal channel for hospital marketing. // By Wendy Margolin // In December 2021, Callista Dammann and Jody Ganschinietz sat in their boss’s office watching a short homemade video on repeat. They were about to attempt what teens and young adults do daily by riding on the coattails of Read More
A new eHealthcare Strategy & Trends webinar for healthcare marketers and strategists
Your Presenters:
You’ll learn:
And much much more!
It’s no exaggeration to say 2023 has been the Year of AI — and the use of AI technologies in healthcare marketing is no exception. // By Elaine Christie // You can probably rattle off a host of marketing benefits. There are seemingly unlimited new AI tools every day to accelerate strategic priorities and get Read More
In this exclusive report from eHealthcare Strategy & Trends, you’ll get a comprehensive look at the current privacy/tracking landscape in healthcare marketing. Through expert insights and in-depth
interviews, we’ll provide you with practical tips and strategies to help you navigate the complexities of privacy and tracking in your healthcare marketing efforts.
When you think of influencer marketing, do celebrities like LeBron James and Taylor Swift and their millions of followers come to mind? Ochsner Health is thinking small, successfully leveraging “micro-influencers” — those with 1,000 followers or more — to get the word out in Louisiana about choosing healthy habits. Ochsner chose to tap into the Read More
Editor’s Note: We’ve done a lot of Q&A’s over the years, but never with AI. Until now. The following interview takes place with a conversational chatbot called Pi, recently released by the company Inflection AI, started by LinkedIn cofounder Reid Hoffman in 2022. Inflection AI is working on a variety of machine learning and generative Read More
Influencer marketing is inexpensive and drives engagement — should it be part of your marketing mix? Ochsner Health says yes. // By Jane Weber Brubaker // When you think of influencer marketing, do celebrities like LeBron James and Taylor Swift and their millions of followers come to mind? Ochsner Health is thinking Read More
A new eHealthcare Strategy & Trends webinar for healthcare marketers and strategists
Your Presenters:
You’ll learn:
And much more!
// By Daniel Fell // Editor’s Note: We’ve done a lot of Q&A’s over the years, but never with AI. Until now. The following interview takes place with a conversational chatbot called Pi, recently released by the company Inflection AI, started by LinkedIn cofounder Reid Hoffman in 2022. Inflection AI is working on a variety machine Read More
On a journey to “future proof” its marketing, Fresenius Kidney Care started in the most unlikely of places: recipes. As with any chronic illness, diet dramatically affects a patient’s success. But a kidney disease-friendly diet has more restrictions and requirements than most. One in seven U.S. adults have kidney disease, and one in three don’t Read More
Download this new free case study to learn how Scripps Health took its provider search from good to great.
You’ll learn:
Against a backdrop of rapidly emerging digital marketing tools, the venerable website deserves as much attention as ever. Your website should be your best salesperson. It’s often the first point of contact with your company’s products and services for the majority of potential customers. Anything from a Google search to a radio ad or a Read More
// By Wendy Margolin // A case study on how Fresenius Kidney Care used market research insights to support more kidney patients everywhere they are. On a journey to “future proof” its marketing, Fresenius Kidney Care started in the most unlikely of places: recipes. As with any chronic illness, diet dramatically affects a patient’s success. Read More
Against a backdrop of rapidly emerging digital marketing tools, the venerable website deserves as much attention as ever. // By Paul DeLeeuw // Your website should be your best salesperson. It’s often the first point of contact with your company’s products and services for the majority of potential customers. Anything from a Google search to Read More
There’s no question that ChatGPT possesses power that users are only beginning to understand. Unleashing its potential in your healthcare marketing strategy starts with learning how to craft strong prompts. Writing is one of the most important business functions. And now, any savvy AI user can produce coherent writing with a few keystrokes. But there’s Read More
How to write high-performance ChatGPT prompts for healthcare marketing success. // By Wendy Margolin // There’s no question that ChatGPT possesses power that users are only beginning to understand. Unleashing its potential in your healthcare marketing strategy starts with learning how to craft strong prompts. Writing is one of the most important business functions. And Read More
This year in Los Angeles. Last year in Miami. HCIC spans the country the same way it covers the digital healthcare landscape — coast to coast and end to end. #HCIC23, the latest edition of the must-attend conference for digital healthcare marketers, promises to showcase the industry’s best practices and get attendees up to speed Read More