Hospital Websites

What Are Best Practices for Physician Directories?

Ask The Expert with Mark S. Gothberg There is no more important feature on a healthcare organi­zation’s website than its doctor directory. This directory is often the critical first step for con­sumers to begin a relationship with a physician and develop a long-term association with a health system. For the millions of newly insured Americans Read More

Protect Your Investment With Usability Testing and Eye Tracking

// By Sandra Fancher // Mark Twain once said, “Supposing is good, but finding out is better.” As a Web and marketing professional, you know it’s easy to immerse yourself in a Web project and assume every choice or assump­tion you make will be clear to every­one. You know what’s worked in the past. You Read More

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