What Major Forces Are Shaping Healthcare Marketing Today?

Kathy Divis, President, Greystone.Net

Ask the Expert with Kathy Divis Kathy Divis is President of Greystone.Net and a member of the eHealthcare Strategy & Trends Editorial Advisory Board. In a recent presentation at the Healthcare Marketing and Physician Strategies Summit, she discussed the most significant trends in healthcare marketing—and what hospitals and health systems should do now as a Read More

“Ask Dr. Internet” Campaign Drives New Patients to MidMichigan Health

We’ve all done it. A strange symptom appears out of nowhere and we go straight to the Internet to diagnose it, usually coming up with something far scarier than it actually turns out to be. That insight about human behavior provided the creative inspiration for MidMichigan Health’s “Ask Dr. Internet” TV commercial, the centerpiece of Read More

University of Pennsylvania Health System’s Digital Marketing Redesign Achieves Stellar Results

Penn thumbnail logo

Few would disagree that healthcare has lagged behind other industries in adoption of digital marketing strategies and technologies. Suzanne Sawyer, Chief Marketing Officer at Penn Medicine, the University of Pennsylvania Health System, made it her mission to change that in her own organization. “The discipline of marketing is changing and evolving,” says Sawyer. “We’ve been Read More

Precision Digital Marketing: Penn Medicine’s Journey of Innovation

Penn Medicine, the University of Pennsylvania Health System, has a long and venerable history. The School of Medicine was the first in the nation, and the Hospital of the University of Pennsylvania the first teaching hospital. In keeping with its legacy of innovation, Penn Medicine today continues to chart new territory, reaching new and existing Read More

What Can Healthcare Marketers Do To Make Patient Portals More Compelling?

Shawn Gross, Chief Digital Strategist at White Rhino

Ask the Expert with Shawn Gross PwC’s healthcare group recently commented, “As patients behave more like consumers, healthcare organizations need to deliver a higher level of personalized service, satisfaction and overall experience—or risk losing business to the competition.” If you’re a healthcare marketer driven to deliver the best possible patient experience, wouldn’t you love to Read More

Robert Wood Johnson University Hospital Goes Native with Mobile Apps

When the program manager for the Executive Health program at the Robert Wood Johnson University Hospital (RWJUH) came to Andrew Quinn, Interactive Marketing Director, and asked him to put the program’s printable exercise guide up on the website, Quinn suggested a different approach, a mobile solution. “Everyone has smart phones these days, especially this particular Read More

Video Remote Interpreting Translates to Lower Costs and Improved Efficiency

Lisa Ellis

By Lisa D. Ellis The latest technological approaches are helping healthcare facilities do their job better—and more efficiently—than ever before, right down to the very last detail. In fact, that’s where Video Remote Interpreting (VRI) comes in, offering on-demand video interpretation services to facilitate accurate communication for patients who are hearing impaired or have language Read More

Mobile Analytics: How They Differ, How They Enable

by Thomas Ames “I have a mobile site.” It’s the quote heard around the world. But what does it mean to have a mobile site? Some organizations have an app, others have a dedicated mobile site that differs almost com­pletely from their main consumer site, and still others simply make their site’s design responsive to Read More

Healthcare System Develops Hub to Congregate Its Mobile Apps

by Cheryl L. Serra This month Intermountain Healthcare will begin promoting Intermountain Health Hub, a container application and nine applications that launch from within it. The apps and a mobile responsive patient portal also included in the container will allow users to learn about health-related issues and complete tasks related to their healthcare on their Read More

What Are the Top Web Design Trends Today? Not Just Responsive Design

Ask The Expert with Ben Dillon With the growing number of ways that consumers access the Inter­net, responsive design is fast becoming the industry standard for hospital web­sites. Responsive design enables websites to adapt to the device being used, presenting an optimal experi­ence on smartphones, tablets, and desktops. Research by Geonetric, an online solutions company, Read More

How Should We Align Our Hospital Strategy With Generational Shifts and Values?

Ask The Expert with Ted Balowski With the healthcare Web environment rapidly changing, new technologies are constantly emerging and are being adopted in varying degrees by demographic target groups. Now, four generations have unprecedented access to healthcare information and the providers that deliver it. According to a 2013 survey by Econsultancy, four in 10 global Read More

What Should Digital Healthcare Directors Focus on in 2014? Part Two

Ask The Expert with Mark S. Gothberg Winners of the 2013 eHealthcare Leader­ship Awards, the com­petition’s 14th year, were recognized in November in New Orleans during a pres­entation at a healthcare Internet con­ference sponsored by Atlanta-based Greystone.Net. The November issue of eHealthcare Strategy & Trends listed the winners. Last month’s “Ask the Expert” column discussed Read More

eNews Pulse, November 2013

WEBSITES/MOBILE APPLICATIONS Free Messaging Platform Intro­duced to Improve Medication Adherence. Care4Today Mobile Health Manager 2.0, which also works on a website, sends out re­minders on scheduled medications to be taken and prompts a response from users that is recorded in an adherence report. Caregivers can link family members to their ac­count. Go to www.care4today.com. Hospital Read More

What Should Digital Healthcare Directors Focus on in 2014? Part One

Ask The Expert with Mark S. Gothberg Key provisions of the Affordable Care Act will be in full force on January 1 – less than two months away. Millions of newly insured con­sumers will be seek­ing health services, with many of them having limited knowledge of how the healthcare system works or the providers serving Read More

Patient Engagement? There’s an App for That

by Theresa Jacobellis As the American healthcare sys­tem is reformed, greater emphasis is being placed on wellness and prevention. Savvy pro­viders are harnessing mobile tech­nology to empower patients to be more engaged in their own health­care, with the potential to improve treatment compliance, enhance outcomes, and even maximize re­imbursements by reducing readmis­sions. Earlier this year, Read More

eNews Pulse, October 2013

WEBSITES/MOBILE APPLICATIONS Concussion Recognition App Now Available for Free. The popular Concussion Recognition & Response app from PAR is available at the Apple App Store and at Google Play for Android devices. New Symptom Checker Identifies Conditions Caused by Drugs. The free personalized symptom checker from eHealthMe compares symptoms with more than 40 million drug Read More

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