Ask The Expert with Mark S. Gothberg Key provisions of the Affordable Care Act will be in full force on January 1 – less than two months away. Millions of newly insured consumers will be seeking health services, with many of them having limited knowledge of how the healthcare system works or the providers serving Read More
by Mark S. Gothberg Conventional Thinking Often Wrong With its total national awareness far below that of Mayo Clinic and Johns Hopkins Medicine, Cleveland Clinic decided to take a novel approach to building the brand. In March 2012, Cleveland Clinic launched Health Hub, a site very different from the organization’s primary website at www.clevelandclinic.org, and Read More
Facebook introduced hashtags on its news feed in June with the expectation that they would increase reach. But a study by EdgeRank Checker finds that hashtags didn’t increase exposure at all. Posts with hashtags actually had less viral reach. Also, posts with hashtags had a lower level of engagement, and organic reach exhibited a slight Read More
WEBSITES/MOBILE APPLICATIONS Concussion Recognition App Now Available for Free. The popular Concussion Recognition & Response app from PAR is available at the Apple App Store and at Google Play for Android devices. New Symptom Checker Identifies Conditions Caused by Drugs. The free personalized symptom checker from eHealthMe compares symptoms with more than 40 million drug Read More
// By Lyle Green and Dan Dunlop // In May 2013, a group of physician relations professionals and thought leaders gathered in Houston to develop a vision for the future of physician relations. Recognizing the growing adoption of digital media by medical professionals, the assembled experts sought to define the future role of the physician Read More
by Carolyn Carter Within the year, the Affordable Care Act will add an estimated 32 million individuals to health insurance rolls – creating new demand for healthcare services and, many experts believe, a critical shortage of physicians, nurses, and other healthcare workers. In this new healthcare landscape, hiring (and retaining) the right people will be Read More