Focus on CRM: How Health Systems Build an Enterprise Strategy for Patient Engagement that Drives Measurable Business Impact
Exclusive Member Report
At leading healthcare organizations, CRM is becoming an enterprise capability that connects marketing strategy with patient needs. This evolution requires health systems to move from isolated campaigns to an integrated ecosystem and shared governance. Healthcare marketers must also navigate questions around personalization and privacy while making sure outreach feels relevant to patients and contributes to broader organizational goals.
In this new report, we explore how health systems use CRM to guide and support the patient journey. You’ll find valuable insights from healthcare leaders that will help you build a more connected CRM strategy that strengthens patient engagement and delivers strategic benefit for your organization.
You’ll learn:
- Turning CRM into an Enterprise Growth Strategy
- Creating More Meaningful Patient Connections with CRM
- Building a Better Healthcare MarTech Ecosystem
- CRM and the Competitive Advantage of Privacy-First Personalization
- And more!
Our goal for this report — and all eHealthcare Strategy & Trends member content — is to provide you tools and tips, information and inspiration to help you succeed as a digital leader at your organization. We are confident that you will find high value, actionable ideas you can put to work today.
Featuring insights from:
AdventHealth, Atlantic Health, Emory Healthcare, Geisinger, HonorHealth, Nationwide Children’s, Rochester Regional Health, UNC Health, and Virtua Health