Behind the Best: How Top Health Systems Designed Award-Winning Integrated Campaigns
// By Susan Dubuque //
With countless media channels to choose from, shrinking budgets, and growing demands for measurable results, today’s healthcare marketing professionals face increasing challenges in developing and implementing integrated marketing campaigns.
During a recent member roundtable featuring winners in the Best Integrated Marketing Campaign category in the 2024 eHealthcare Leadership Awards, panelists shared valuable insights into creating and placing integrated campaigns that not only win awards but also generate measurable results.
Panelists include:
- Stephanie Wierwille, executive vice president of engagement, BPD
- Jessie L. Pulsipher, marketing and communications manager, University of Maryland Medical Center
- Wendi Chason, assistant vice president of marketing, Mount Sinai Health System
“Long gone are the days of the spaghetti method, where you throw it at the wall and you see what sticks,” says Jessie Pulsipher, marketing and communications manager at the University of Maryland Medical Center. “Today’s campaigns are grounded in research and use data to measure results.”
Explore the full article for practical strategies and fresh inspiration to enhance your healthcare marketing efforts — whether you’re promoting a specific service line or strengthening your overall brand.
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