Embracing the Consumer Mindset

Patient Portals
Subtopics: Electronic Health Records (EHRs), Physician Directories, Wellness, etc.

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Is Open-Source Software the Right Solution For Your Hospital, Health System, or Physician Group?

February 24, 2016
Ken Rickard

“Medicine, like science, depends on the free exchange of information to produce the best outcomes for patients,” says Ken Rickard. “Software should be designed with the same goal in mind.” Rickard is the Director of Professional Services at Chicago-based consulting and development firm Palantir.net. He believes software decisions are a crucial element of healthcare strategy. “Software Read More

Case Studies Reveal Vital Importance of Healthcare Transparency

February 10, 2016
Northwell Health Logo

“The best way to change a culture is to be transparent,” says Emily Kagan Trenchard, Associate Vice President of Digital Strategy at Northwell Health (formerly North Shore-LIJ). “When you pull back the curtain, everyone wants to tidy up the room.” Kagan Trenchard and co-presenter Chris Boyer, Senior Vice President of ReviveHealth, shared their perspectives on Read More

New Tool Reveals User Experience Insights on Hospital Websites

October 14, 2015

Are you about to embark on a major overhaul of your health system’s website? A before-and-after user experience survey could help you prove that the investment was worth every penny. Or, maybe you just launched your new website and are itching to find out what site visitors think of it. gSight℠, a new Web experience Read More

New CMS Means Self-Service Content Creation for Stanford Medicine

September 30, 2015
Stanford Medicine Logo

When Stanford Medicine decided it was time to replace its legacy platform, Dreamweaver, and look for a new enterprise Web content management platform, the number-one priority was ease of use by content authors. The Stanford Medicine Web presence consists of more than 200,000 pages; 825 websites; and 500 content authors. “Our vision for a target Read More

Case Study: Drive More Patient Portal Signups and Usage

September 2, 2015

“Healthcare portals are huge,” says Caty Wolf, Manager of Marketing Communications at WellSpan Health, an integrated health system in central Pennsylvania. Wolf is responsible for CRM and marketing automation. She works with LionShare’s business intelligence and CRM platform, DIATA®. WellSpan is using marketing automation to acquire and activate consumers on its patient portal. “[A portal Read More

What Happens to Patients With Chronic Diseases Between Office Visits?

August 19, 2015
Vivify Health Logo

As hospitals and health organizations move toward population health and engage in value-based contracting, managing patients with chronic diseases effectively and efficiently has risen to the top of the agenda. “It would be great if the patient is giving you information every day in a way that helps drive workflow around urgency and kicking out Read More

WellSpan Health Uses LionShare’s CRM and Marketing Automation Platform to Crack the Code on Portal Sign-ups

August 19, 2015

// Ask the Expert, with Caty Wolf // Caty Wolf is Manager of Marketing Communications at WellSpan Health, an integrated health system in central Pennsylvania. She is responsible for CRM and marketing automation, and works with LionShare’s business intelligence and CRM platform, DIATA®. WellSpan is using marketing automation to acquire and activate consumers on its Read More

4 Ways Healthcare Organizations Are Using New Technologies to Deliver Personalized Service and Patient Experience

August 5, 2015

Mass General’s Healthcare Innovation Lab and White Rhino’s Addictive Health Lab explore consumer-centric apps and technologies with the goal of delivering a higher level of personalized service, satisfaction and a better overall patient experience. // By Shawn Gross // “As patients behave more like consumers, healthcare organizations need to deliver a higher level of personalized Read More

Are Wearables the Cure for Chronic Disease Management?

July 1, 2015
Dr. Richard Milani

Chronic diseases cause 70 percent of deaths in the U.S., and hypertension is one of the most pervasive chronic diseases. “A third of all adults in the U.S. have it,” says Dr. Richard Milani, Ochsner Health’s Chief Clinical Transformation Officer. “Only half of adults with high blood pressure have it under control. It’s a big Read More

Inside Look at Ochsner Health’s Apple Watch Hypertension Pilot

June 30, 2015

eHealthcare Pulse April 24 was a big day in the technology world. The Apple Watch was released. On the same day, Ochsner Health, the largest not-for-profit health system in Louisiana, announced that it was the first hospital in the nation to manage patients suffering from chronic diseases, using the new Apple Watch. “Chronic disease is Read More

B2C Marketing Predictions 2015

June 29, 2015

The results of an Economist Intelligence Unit survey, commissioned by Marketo, indicate that 99% of marketers plan to invest in marketing technologies in the next year. Here are other key findings: Impact on Revenue Of the B2C marketers surveyed, more than half (55%) feel that their marketing departments are regarded as little more than a Read More

Learn How Kaiser Permanente Achieved a 69% Patient Portal Adoption Rate

June 17, 2015
Jane Weber Brubaker, Editor of eHealthcare Strategy & Trends

Patient retention is one of the many things healthcare marketers need to stay on top of. Can your patient portal help you retain patients? Kaiser Permanente thinks so. “A 2012 Kaiser Permanente study published in the American Journal of Managed Care found that patients with online access to their patient information were 2.6 times more Read More

Kaiser Permanente, With 4.8 Million Portal Users, Says All Healthcare Systems Should Strive to Provide Easy and Convenient Care

June 16, 2015

In a recent article, we presented a recap of the HIMSS15 Patient Engagement Symposium. One of the presentations during the daylong symposium got our attention and we wanted to take a closer look. Judy Derman, Director of Member Engagement at Kaiser Permanente, shared impressive statistics on Kaiser’s portal, and how patients and providers are using Read More

Conversa Health’s Clinical Response Marketing Concept Recognizes that Clinicians Need Marketers for Patient Communications to be Effective

June 3, 2015
Jane Weber Brubaker, Editor of eHealthcare Strategy & Trends

Wanted: Clinical Response Marketer. “This individual should have a strong grasp of consumer-friendly communications, be proficient in digital media including social media, and have the ability to lead the testing of different data collection and messaging approaches to find those that are most effective.” This is an excerpt from an actual job description posted by Read More

“Patients Are the Most Underutilized Resource in Healthcare”—Patient Engagement Leaders Address the Current Challenges and the Road Ahead at HIMSS15 Symposium

May 27, 2015

eHealthcare Pulse The HIMSS15 Patient Engagement Symposium, one of 10 all-day pre-conference sessions, featured an impressive—and passionate—lineup of leaders representing government, providers, technology innovators, patients, and caregivers. #givememydamndata The central theme of the symposium, stressed throughout the day, was that patients need access to their clinical records to actively participate in their own care. But Read More

Ignore These 5 Digital Marketing Trends at Your Own Peril

May 27, 2015
Kathy Divis, President, Greystone.Net

Are you ready to run hundreds of micro-targeted campaigns each year? Kathy Divis, President of Greystone.Net (and member of the eHealthcare Strategy & Trends Editorial Advisory Board) thinks you should be. Not ready to stick your toe in the mobile waters? Divis says, “If you don’t have a mobile strategy, then you don’t have a Read More

10 Trends Dominating Digital Healthcare: Observations Inspired by Winners of the eHealthcare Leadership Awards

May 7, 2015

By Mark S. Gothberg The demands of healthcare reform and an increasingly competitive environment have led to accelerated digital innovation. During last year’s eHealthcare Leadership Awards program, I clearly observed that organizations have made major improvements in their websites and expanded social media. They are also using mobile applications to engage current and prospective customers Read More

ProHealth Care Manages Population Health for 150 Employers, 12,000 Employees, Significantly Expands Patient Base

May 6, 2015
Jane Weber Brubaker, Editor of eHealthcare Strategy & Trends

ProHealth Care has had a long relationship with Aegis Health Group, an employer relationship management solution provider. Two years ago Aegis introduced OneCommunity, its employee wellness and engagement portal. ProHealth Care jumped on it as a way to help employees stay healthier and offer employers even greater insight into employee health risks. “I can let Read More

Wisconsin Health System Keeps Employees in Local Businesses Healthy, Builds Relationships with Current and Prospective Patients: How They Do It—and How You Can, Too

May 6, 2015

ProHealth Care in Waukesha, Wisconsin has been working with Aegis Health Group for 15 years. Aegis is a provider of population health and employer relationship management (ERM) solutions that help hospitals and health systems connect with employers and employees around wellness initiatives. The rationale for ERM is twofold, explains Aegis Senior Vice President Yale Miller. Read More

Not Just a Physician Directory: Two Hospitals Get More Bang for Their Buck Using Healthgrades Multi-Channel Marketing Platform

April 22, 2015

Citrus Valley Health Partners in California wants to drive volume to service lines, and gear up for value-based payment models. The health system selected Healthgrades as its CRM provider, and launched its first campaign in February 2014. “The numbers from last year were pretty stunning,” says Martin Kleinbart, Chief Strategy Officer. Aubrey Hinkson, Marketing Manager Read More

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