Consumer Behavior in the Age of AI Search: How to Make Your Content Seen and Trusted

A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

Presented December 9, 2025 at 2:30 p.m. Eastern

Panelists:

• Lacey Reichwald, Director of Marketing, Aha Media Group
• Robbie Schneider, Enterprise Social Media Manager/ Content Marketing Leader, Franciscan Health

Moderated by:

• Wendy Margolin, Contributing Writer, Plain-English Health Care

You’ll learn:

• How AI tools are reshaping when, where, and how consumers search for health information
• What drives trust — and what causes patients to question AI-generated answers
• Practical steps to make your organization’s content more visible, verifiable, and patient-friendly in AI search results
• How real hospitals are adapting their content to stay discoverable and relevant as AI becomes the first stop in the care journey
• Attend this session to understand what today’s consumers need — and to see what leading health systems are already doing to meet them there.

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2025 eHealthcare Leadership Awards Honor Outstanding Healthcare Digital Initiatives 

Winners of the 2025 eHealthcare Leadership Awards were announced on November 9th at an awards presentation held during the Healthcare Internet Conference. More than 270 organizations were recognized for their outstanding work. Winners of Platinum, Gold, Silver, and Distinction awards represent 18 industry classifications, from hospitals and health systems to pharmaceutical firms.

2025 eHealthcare Leadership Award Winners Announced    

// By Susan Dubuque // Winners of the 2025 eHealthcare Leadership Awards were announced on November 9th at an awards presentation held during the Healthcare Internet Conference. More than 270 organizations were recognized for their outstanding work. Winners of Platinum, Gold, Silver, and Distinction awards represent 18 industry classifications, from hospitals and health systems to pharmaceutical firms.

Focus On Hospital Websites: Get Proven Tactics to Boost Findability, Engagement, and Conversions

In this new report from eHealthcare Strategy & Trends, you’ll discover how leading hospitals and health systems around the country optimize their websites to attract patients, improve user experience, and strengthen their digital brand presence.

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Celebrating Digital Excellence: Submit Your Entries for the 2025 eHealthcare Leadership Awards

The 2025 eHealthcare Leadership Awards Call for Entries is officially open! Now in their 26th year, the eHealthcare Leadership Awards celebrate excellence in healthcare digital marketing, recognizing standout websites, apps, videos, campaigns, and digital initiatives that drive marketing and business success across the industry. The deadline for entries is June 27, 2025.

The 2025 eHealthcare Leadership Awards Are Now Open

// By Susan Dubuque // The 2025 eHealthcare Leadership Awards Call for Entries is officially open! Now in their 26th year, the eHealthcare Leadership Awards celebrate excellence in healthcare digital marketing, recognizing standout websites, apps, videos, campaigns, and digital initiatives that drive marketing and business success across the industry. The deadline for entries is June 27, 2025.

Websites and Beyond: Transforming Patient Experience

Presented March 27, 2025

Panelists:

• Ben Dillon, CEO, Geonetric
• Roc Johnson, Director, Digital Strategy, UNC Health
• Adrienne Woods, Vice President, Digital Engagement, Hackensack Meridian Health

Moderator:

• Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards

We’ll be discussing:

• How user-friendly websites are the cornerstone of patient access, engagement, and information. For patients across the full range of digital experiences.
• The growing role of mobile apps as part of a connected patient experience.
• How online appointment scheduling empowers patients with seamless, self-service options.
• Why personalized patient portals are essential for secure access to medical records, test results, and direct communication with providers.
• Ways telehealth and virtual care expand access through video consultations and remote monitoring.
• AI-driven chatbots and virtual assistants’ place in enhancing engagement and providing instant responses to common patient inquiries.

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Focus On Digital Front Door: How Hospitals and Health Systems Create Seamless and Integrated Digital Patient Experiences

In this new report from eHealthcare Strategy & Trends, you’ll discover effective digital front door strategies you can put to work to attract and retain patients, improve operational effectiveness, and achieve sustainable growth.

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Focus on Privacy: Actionable Strategies for Privacy-First Consumer Marketing in Healthcare

In this new report from eHealthcare Strategy & Trends, you’ll discover actionable strategies and expert insights to navigate the complexities of consumer privacy in the healthcare marketing landscape.

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No More “Healthcare Pass”: Intermountain Health Raises the Bar for Patient Experience

How do you align 34 hospitals, 400 clinics, nearly 5,000 employed physicians and advanced care providers, 68,000 caregivers (employees), and more than one million health plan members? For Intermountain Health, the answer is simple: by focusing everyone’s efforts on a unified mission to help people live the healthiest lives possible.

Revolutionizing Care: How Digital Transformation Shapes Patient Experience at Intermountain Health

// By Susan Dubuque // How do you align 34 hospitals, 400 clinics, nearly 5,000 employed physicians and advanced care providers, 68,000 caregivers (employees), and more than one million health plan members? For Intermountain Health, the answer is simple: by focusing everyone’s efforts on a unified mission to help people live the healthiest lives possible.

Beyond Tactics: How to Build a Digital Front Door Strategy for Your Enterprise

Join us for a lively conversation with our panel of experts who will share their experiences working in or with major health systems and how they build effective enterprise-wide digital front door strategies informed by comprehensive consumer and market intelligence.

Your Presenters:

• Margo Schneider, Assistant Vice President, Digital Strategy & Operations, UW Medicine
• Zain Ismail, Senior Director, Digital Health & Transformation, Strategic Advisory Services, AVIA
• Otto Angulo, Senior Director, Digital Consumer Engagement, AtlantiCare
• Mike Julian, Principal Consultant, Population Intelligence & Activation Populi, a Definitive Healthcare Company

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A Marketer’s Guide to Security

Download this whitepaper to get essential strategies you can adopt to safeguard patient data and maintain system integrity.

You’ll learn:

• How to overcome the security challenges of outdated systems.
• Why marketing systems are most vulnerable to security risks, and how they can be fortified.
• How to use security protocols and regulation as agents of positive change.
• Effective ways to advocate for security measures to internal and external stakeholders.
• A checklist to take account of your tech stack and identify where to focus your efforts to enhance security and efficiency.
• And much more!

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CRM: How to Optimize Your Tech Stack to Attract and Retain Patients

Your Presenters:

• Mike Sonnentag, Senior Service Line Marketing Strategist, Virtua Health
• Seth Kaplan, Director, Marketing and Customer Engagement, HonorHealth
• Ross Therrien, Enterprise Account Executive (Healthcare), LeadSquared

Moderated by:

• Jane Weber Brubaker, Executive Editor, Plain-English Health Care

You’ll learn:

• Why an EHR system alone may not be enough
• How Virtua Health uses the CRM to uncover opportunities for service line growth
• How HonorHealth’s CRM team reaches out to internal clients as strategic partners
• How integrated systems enable data sharing and improve care coordination
• How you can use CRM solutions to manage patient and prospect relationships across multiple touchpoints.

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Provider Data Management: The Foundation for a Supercharged Marketing Strategy

Watch this webinar to discover how Summit Health improved provider data management and how it enables more patients to find and access care — and how you can too.

Your Presenters:

• Stephanie Scotto, MHA, Senior Manager, Web Operations VillageMD, Summit Health, CityMD
• Rachelle Montano, MS, RD, MBA, Vice President, Clinical Strategy, Loyal

You’ll learn:

• Why having all provider data in a single, unified platform, is the key to a powerful marketing strategy
• How clinical taxonomy can enhance and connect patients to the most appropriate care provider
• Best practice takeaways from Summit Health for other health systems considering leveling-up their provider data management tools to achieve business objectives.

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CRM: How to Optimize Your Tech Stack to Attract and Retain Patients

Join us for a free webinar on Wednesday October 9 at 2 p.m. ET to learn how your organization can drive growth, deliver comprehensive, patient-centered care, and stay competitive in today’s rapidly changing healthcare environment.

You’ll learn:

• Why an EHR system alone may not be enough
• How Virtua Health uses the CRM to uncover opportunities for service line growth
• How HonorHealth’s CRM team reaches out to internal clients as strategic partners
• How integrated systems enable data sharing and improve care coordination
• How you can use CRM solutions to manage patient and prospect relationships across multiple touchpoints.

Register Now »

Mobile Apps for Healthcare Providers: Your Patients Need More Than Just a Portal.

An investment in mobile is essential to compete in today’s healthcare marketplace. But should you build or buy?

Meeting customers where they are — on devices they use, in ways that are familiar and seamless — continues to separate leaders from laggards in the healthcare provider space.

Mobile-first strategies, particularly mobile apps, have become a critical part of these efforts.

The mobile app conversation is not a simple one, even if the choices themselves are relatively straightforward: build your own proprietary mobile app or use an existing EHR-provided app, such as Epic’s MyChart.

Download this new white paper today to get insights on how to lead your organization to the right decision.

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The Remix — The Evolution of the Digital Front Door

This new free guide will help you answer:

• What is the history of the Digital Front Door and what factors have influenced its status today?
• With so much industry and technology disruption, where will the Digital Front Door go next?
• What are the main areas of investment to consider in evolving your Digital Front Door? And how do you measure up?
• What expertise do you need to cultivate a smart and effective Digital Front Door?
• And much more!

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Reimagining CRM for Health Systems with an Enterprise-Wide Approach

Watch our webinar and hear from a top industry expert who will share how CRM has evolved and discuss best practices that can help your organization take full advantage of state-of-the-art CRM capabilities.

You’ll learn:

• What the current state of CRM is in healthcare, and why it often falls short.
• How to structure CRM for enterprise-wide success.
• Best practices for implementation, governance, and strategy.
• How to set priorities that align with the strategic plan when launching campaigns.
• How a CRM can scale communications using real-time data and rules-based automated campaigns.
• What to consider when choosing a CRM solution.
  And much much more!

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Enhancing Patient Experience with Effective Provider Data Management Strategies

Your Presenters:

• Jeff Stewart, VP of Strategic Marketing, CHRISTUS Health
• Val Lopez, Assistant Vice President, Digital Marketing and Technology, Baptist Health
• Jessica West, Director, Content & Media, Piedmont
• Keir Bradshaw, EVP, Solution Consultant, MERGE

You’ll learn:

• Insights into how precise provider data impacts patient trust and the overall efficiency of healthcare delivery systems.
• How innovative technologies and systems can assist in the effective management and maintenance of provider data to ensure compliance and enhance patient care.
• Best practices for implementing a robust provider data management strategy that can directly improve the patient experience.

And much much more!

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Where Does CRM Stand in Addressing Today’s Healthcare Challenges?

The high cost and amount of churn in the healthcare CRM market have had many marketing leaders wondering if the huge investment they made was worth it. And those who still shop for the right solution wonder where to turn. But the need for flexible solutions that meet organizational needs has never been greater, as Read More

Geisinger and Henry Ford Health Leverage Epic Cheers to Fuel Marketing Efforts

Epic is the dominant player in electronic health records, with U.S. hospital market share of 35.9 percent, according to May 2023 research from KLAS, reported by Becker’s. This figure represents 47.6 percent of beds — nearly double that of Epic’s closest competitor, Oracle Cerner (25.8 percent), which gained hospitals but lost beds year over year. Read More

Focus on ChatGPT and Large Language Models: Exploring AI’s New Role in Healthcare Marketing

In this new report from eHealthcare Strategy & Trends, we’ll take you through the first full year of ChatGPT, exploring the opportunities, risks, and practical uses of generative AI in healthcare communication.

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What Is the State of CRM Today, and How Does It Measure Up to Healthcare Industry Needs?

Ask the Expert, with Bob Cummings, Senior Vice President, Healthcare at LeadSquared // By Jane Weber Brubaker // The high cost and amount of churn in the healthcare CRM market have had many marketing leaders wondering if the huge investment they made was worth it. And those who still shop for the right solution wonder Read More

Epic Cheers Update

Two major U.S. health systems share why they like Epic’s CRM. // By Jane Weber Brubaker // Epic is the dominant player in electronic health records, with U.S. hospital market share of 35.9 percent, according to May 2023 research from KLAS, reported by Becker’s. This figure represents 47.6 percent of beds — nearly double that Read More