Tools and Digital Platforms

Subtopics: Customer Relationship Management (CRM), Marketing Automation, Content Management Systems (CMS), Physician Relationship Management (PRM), etc.

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Digital Marketing Platforms: How Citrus Valley Health Partners Got “Stunning” Results and Georgia Regents Health System Made $40 for Every $1 Spent

April 21, 2015

Martin Kleinbart and Aubrey Hinkson are on opposite coasts, and they work for two very different healthcare organizations, Citrus Valley Health Partners in California, and Georgia Regents Health System (GR Health) in Augusta, Georgia. What they have in common is that they are both achieving a positive return on marketing investment, using Healthgrades’ multichannel marketing Read More

University of Pennsylvania Health System’s Digital Marketing Redesign Achieves Stellar Results

April 8, 2015

Few would disagree that healthcare has lagged behind other industries in adoption of digital marketing strategies and technologies. Suzanne Sawyer, Chief Marketing Officer at Penn Medicine, the University of Pennsylvania Health System, made it her mission to change that in her own organization. “The discipline of marketing is changing and evolving,” says Sawyer. “We’ve been Read More

Precision Digital Marketing: Penn Medicine’s Journey of Innovation

April 6, 2015

Penn Medicine, the University of Pennsylvania Health System, has a long and venerable history. The School of Medicine was the first in the nation, and the Hospital of the University of Pennsylvania the first teaching hospital. In keeping with its legacy of innovation, Penn Medicine today continues to chart new territory, reaching new and existing Read More

5-Star Reviews Drive Prospects to Vascular Surgeon; How Effective is Your System for Capturing and Promoting Good Physician Reviews?

April 1, 2015

When Dr. Tif Siragusa asks new patients why they chose him they say, “Because you had good reviews.” Siragusa’s reviews on Healthgrades and Vitals have more than doubled in less than two years since he began using a reputation management service developed by Boston-based MDConnect. The service, ReviewMD, is built around a dedicated review website, Read More

MDConnect Drives Search Engine Results and Reviews for Vascular Surgeon

March 23, 2015

#HCMKTG SHORT TAKES Dr. Tif Siragusa has been in practice as a vascular surgeon in Nashville, Tennessee, for five years. A little over two years ago he started working with MDConnect, a Boston-based digital marketing agency that works exclusively with healthcare clients. “My initial involvement with MDConnect is that they helped me with my pay-per-click Read More

Trinity Health and Christus Health Drive ROI with CRM

March 11, 2015

In this article, we speak to marketers in charge of CRM and marketing automation at Trinity Health and Christus Health to explore how the systems have enabled more targeted content marketing campaigns and better tracking, decreased the cost of campaigns, and improved ROI.

CRM and Marketing Automation: A Tale of Two Strategies

March 11, 2015

Trinity Health plans to make all of its 87 hospitals accountable care organizations. As the system shifts from fee-for-service to fee-for-value and moves aggressively toward population health, marketing automation will be a key part of the strategy. “We’re going to pilot a marketing automation system at Saint Alphonsus,” said Sheree Esser, Trinity Health’s CRM Manager Read More

Social Media for Direct Response: Zooming In On Facebook Targeting Tools

March 3, 2015

Piedmont Healthcare in Atlanta and digital marketing solutions provider BrightWhistle were featured in our January article “Building a Facebook Community Creates Marketing Opportunities for Atlanta’s Piedmont Healthcare.” The article was based on a presentation at the 2014 Healthcare Internet Conference (HCIC) given by Matt Gove, CMO at Piedmont and Michael Sengbusch CTO at BrightWhistle. We Read More

Is Organic Reach Dead on Facebook?

February 25, 2015

Late last year, Facebook announced on its blog, “Pages that post promotional creative should expect their organic distribution to fall significantly over time.” In a related post on the same day, Facebook assured businesses that, “Pages still matter — a lot,” and for emphasis, added, “In October, for instance, nearly a billion people visited Facebook Read More

LinkedIn: It’s Not Just For Recruiting Anymore; 4 Health Systems Reveal Their Strategies

February 11, 2015

You never know which posts are going to get people’s attention on LinkedIn. Michael Yoder, Social Media Consultant at Spectrum Health was pleasantly surprised by the results of this post: The post generated 14,000 impressions and 300 clicks. Many hospitals effectively use LinkedIn as an extension of their efforts to recruit in-demand health care professionals—and Read More

LinkedIn: 4 Hospitals, 4 Unique Strategies

February 11, 2015

By Spencer Hunt What’s the best strategy for hospitals using LinkedIn? Consider these two examples. The updates Vanderbilt University Medical Center posts on its LinkedIn page frequently congratulate doctors on their awards and promotions. Advances in malaria and scoliosis research are celebrated, and job openings at the Nashville hospital—particularly for nurses—are featured. Almost 500 miles Read More

Robert Wood Johnson University Hospital Uses Native App Development Platform from MobileSmith to Create Branded Apps

February 4, 2015

It would be a big upgrade to have your branded hospital app available for download in the iTunes or Google Play app stores. But how do you build a native app for Apple and Android devices? If your hospital is like most, you don’t have that expertise in house. The Robert Wood Johnson University Hospital Read More

Robert Wood Johnson University Hospital Goes Native with Mobile Apps

February 3, 2015

When the program manager for the Executive Health program at the Robert Wood Johnson University Hospital (RWJUH) came to Andrew Quinn, Interactive Marketing Director, and asked him to put the program’s printable exercise guide up on the website, Quinn suggested a different approach, a mobile solution. “Everyone has smart phones these days, especially this particular Read More

Take Two: Team Size Does Not Limit Digital Marketing Success at Georgia’s Memorial Health

February 1, 2015

By Ed Lamb Memorial University Medical Center appears to have answered the question of how few full-time employees a large regional health system needs to maintain a comprehensive website, active accounts on all major social media platforms and a digital marketing program that produces impressive returns on investments. The number is two, with neither working Read More

Video Remote Interpreting Technology Helps Patients, Providers, and the Bottomline

January 28, 2015

A growing percentage of the U.S. population does not speak English – greater than 35% in some states. How can hospitals and health systems cope with this potential safety issue? How does a teenager tell his doctor he has a “dolor de estómago” (stomach ache) if the doctor doesn’t speak Spanish? If an elderly woman Read More

Video Remote Interpreting Translates to Lower Costs and Improved Efficiency

January 28, 2015

By Lisa D. Ellis The latest technological approaches are helping healthcare facilities do their job better—and more efficiently—than ever before, right down to the very last detail. In fact, that’s where Video Remote Interpreting (VRI) comes in, offering on-demand video interpretation services to facilitate accurate communication for patients who are hearing impaired or have language Read More

Software Tools Facilitate Shared Decision Making; A Win-Win for Physicians and Patients

December 1, 2014

by Joan Trezek “I changed doctors because we just weren’t communicating.” “I really like my doctor; I feel like I’m important and being listened to.” While phrases like patient engagement and shared decision making weren’t much in evidence a few years ago, they are very popular in today’s healthcare environment, where comments from both ends Read More

Marketing Automation Comes of Age: The Maturing of the Marketing Solutions Technology Industry

December 1, 2014

by Daniel Fell Healthcare marketers face a virtual smorgasbord of communications channels (digital and otherwise). Software tools, strategies, and tactics are being thrust on them every day by a marketplace constantly in flux and possessing an endless supply of new ideas and must-have marketing solutions. Sifting through the vast number of options and deciding where Read More

Electronic Health Records Now Benefitting Even Smaller Practices

September 1, 2014

by Brian O’Neill With healthcare reform bringing millions of newly insured patients into a system that already sees shortages in primary care physicians and select specialties, the industry is being pressured to become ever smarter about how providers, insurers, and patients themselves communicate and interact. Fortunately, affordable electronic communication tools are available today that support Read More

Common Healthcare IT Project Mistakes That Lead to Suboptimal Outcomes

August 1, 2014

by Richard ‘RJ’ Kedziora How do you define project failure? Is it when the project costs more than the original budget? Is it when the delivery date is long past and the project is still incomplete? Or is failure defined by a completed project that does not fulfill the agreed-on requirements? Maybe it’s all three. Read More

Using Condition Content to Lead Patients to You Online

August 1, 2014

by Mike Maloney and Katrina VanTyne In 2012, Google published a landmark study about the hospital selection process, “The Digital Journey to Wellness.” According to the study, 75 percent of searches by prospective patients revolve around four specific areas: conditions, diseases, symptoms, and departments. Our web team at Fletcher Allen Health Care in Burlington, VT, Read More

EHR Best Practices Offered by Cleveland Clinic

June 1, 2014

by Jane Weber Brubaker Cleveland Clinic was an early adopter of Epic’s electronic health record (EHR) beginning in 2000. In 2012, Cleveland Clinic launched MyPractice Healthcare Solutions, a branded version of the Epic EHR platform, to share best practices with other organizations. “Part of Cleveland Clinic’s mission is to share its experience and model of Read More