Digital Marketing, Communications and Strategy for Healthcare Leaders

Apps

4 Ways Healthcare Organizations Are Using New Technologies to Deliver Personalized Service and Patient Experience

August 5, 2015

Mass General’s Healthcare Innovation Lab and White Rhino’s Addictive Health Lab explore consumer-centric apps and technologies with the goal of delivering a higher level of personalized service, satisfaction and a better overall patient experience. // By Shawn Gross // “As patients behave more like consumers, healthcare organizations need to deliver a higher level of personalized Read More

How Mobile-Friendly Is Your Hospital Website?

July 22, 2015

Chris Boyer, director of digital and analytics at University of Minnesota Health and Fairview Health

More and more people are using mobile devices to access and consume digital content. In response to this growing trend, Google is now giving preferential treatment to mobile-friendly websites in search results from mobile devices. So if your site isn’t mobile-friendly, how big a problem is it? Has organic search fallen off a cliff? To Read More

Two Health Systems Deliver Digital Tools To Meet Expectations For Pregnancy and Childbirth Patients

July 15, 2015

Jane Weber Brubaker, Editor of eHealthcare Strategy & Trends

When it comes to patient education, expectant mothers want as much information as they can get their hands on. The problem is how to keep it all organized and accessible. Park Nicollet Health Services, based in St. Louis Park, Minnesota needed to streamline. “We had a lot of patient handouts that were given on the Read More

Park Nicollet Health Services and PinnacleHealth Follow Patients’ Lead, Create Digital Content and Apps For Pregnancy and Childbirth Patients

July 15, 2015

When it comes to patient education, expectant mothers are eager consumers of information. Hospitals have traditionally provided education through office visits, in-person classes, and printed materials appropriate for each stage of the pregnancy journey. As consumers migrated first to the Web and more recently to engaging with content through mobile devices, the expectations for patient Read More

Two World-Class Healthcare Organizations Commit to Giving Patients a Positive Experience with Breakthrough Wayfinding App

July 8, 2015

Getting lost is no fun. Getting lost when you’re already under a lot of stress is even worse. “Usually people are here because of a life-changing event and more often than not it is not a positive life-changing event, so it is a very stressful situation,” says Peter Haigney, Director of Public Relations at Robert Read More

Wayfinding Mobile Apps Improve Patient Experience at 2 Large, Complex Facilities

July 8, 2015

Robert Wood Johnson University Hospital and the National Institutes of Health adopt Connexient’s wayfinding solution for patient and employee apps. // By Jane Weber Brubaker // “Would you tell me which way I ought to go from here?” asked Alice of the Cheshire Cat. “That depends a good deal on where you want to get Read More

MyDigitalLife: App-Happy Patients and Providers Are Going Mobile—Are You Ready?

May 28, 2015

MyDigitalLife Last year the digital seesaw tipped irrevocably in the direction of mobile. As of January 2014, online users spent more time per month accessing the Internet through mobile devices than desktop computers. And when using mobile devices, they were far more likely to engage with mobile content using apps, not their mobile browser. Health Read More

Robert Wood Johnson University Hospital Uses Native App Development Platform from MobileSmith to Create Branded Apps

February 4, 2015

It would be a big upgrade to have your branded hospital app available for download in the iTunes or Google Play app stores. But how do you build a native app for Apple and Android devices? If your hospital is like most, you don’t have that expertise in house. The Robert Wood Johnson University Hospital Read More

Robert Wood Johnson University Hospital Goes Native with Mobile Apps

February 3, 2015

When the program manager for the Executive Health program at the Robert Wood Johnson University Hospital (RWJUH) came to Andrew Quinn, Interactive Marketing Director, and asked him to put the program’s printable exercise guide up on the website, Quinn suggested a different approach, a mobile solution. “Everyone has smart phones these days, especially this particular Read More

Wayfinding App Helps Visitors and Staff at University Health System Find Their Way

February 1, 2015

By Cheryl L. Serra A person could get plenty lost in the maze of a ten-story, one-million-square-foot new building addition. But leaders at University Health System (UHS) in San Antonio, TX acted quickly to make sure that didn’t happen. They teamed with Etelu to develop a wayfinding application (app) that helps patients, visitors, and staff Read More

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