// By Jane Weber Brubaker // “The best way to change a culture is to be transparent,” says Emily Kagan Trenchard, Associate Vice President of Digital Strategy at Northwell Health (formerly North Shore-LIJ). “When you pull back the curtain, everyone wants to tidy up the room.” Kagan Trenchard and co-presenter Chris Boyer, Senior Vice President Read More
Your health system’s marketing messages focus on the positive attributes of your organization and all the great services you have to offer. They capture the essence of your brand. But what do your patients actually say about you and the care they receive from your providers? Are you delivering on your brand promise from their Read More
Leading-Edge Healthcare Organizations Now Promote Physician Reviews Online—Why It Works // By Jane Weber Brubaker // Your health system’s marketing messages focus on the positive attributes of your organization and all the great services you have to offer. They capture the essence of your brand. But what do your patients actually say about you and Read More
Do you hold your breath every time there’s a production push, hoping your hospital website doesn’t crash? If so, you can understand why Julie Lindsay, Director of Digital Services at SCL Health, started looking for a new Web content management system. “We just couldn’t take it anymore,” she says. “We needed a platform that was Read More
// By Jane Weber Brubaker // Do you hold your breath every time there’s a production push, hoping your hospital website doesn’t crash? If so, you can understand why Julie Lindsay, Director of Digital Services at SCL Health, started looking for a new Web content management system. “We just couldn’t take it anymore,” she says. Read More
In our latest story, eHealthcare Strategy & Trends interviews Paul Griffiths, MedTouch CEO and Founding Partner, to get the 50,000-foot view of CMS re-platforming projects, what it takes to succeed, and what healthcare organizations hope to achieve. MedTouch is a Platinum Sitecore Implementation Partner and works exclusively with healthcare organizations. Sitecore is a Web content management system Read More
Robert Wood Johnson University Hospital and the National Institutes of Health adopt Connexient’s wayfinding solution for patient and employee apps. // By Jane Weber Brubaker // “Would you tell me which way I ought to go from here?” asked Alice of the Cheshire Cat. “That depends a good deal on where you want to get Read More
The results of an Economist Intelligence Unit survey, commissioned by Marketo, indicate that 99% of marketers plan to invest in marketing technologies in the next year. Here are other key findings: Impact on Revenue Of the B2C marketers surveyed, more than half (55%) feel that their marketing departments are regarded as little more than a Read More
Patient retention is one of the many things healthcare marketers need to stay on top of. Can your patient portal help you retain patients? Kaiser Permanente thinks so. “A 2012 Kaiser Permanente study published in the American Journal of Managed Care found that patients with online access to their patient information were 2.6 times more Read More
In a recent article, we presented a recap of the HIMSS15 Patient Engagement Symposium. One of the presentations during the daylong symposium got our attention and we wanted to take a closer look. Judy Derman, Director of Member Engagement at Kaiser Permanente, shared impressive statistics on Kaiser’s portal, and how patients and providers are using Read More
Ask the Expert, with Mark Shipley The use of mobile devices to surf the Web has been steadily increasing, and Google recently made an algorithm change that proves mobile devices are here to stay. As of April 21, Google has begun favoring websites in mobile searches that are mobile-device friendly. And on May 5 Google Read More
By Mark S. Gothberg The demands of healthcare reform and an increasingly competitive environment have led to accelerated digital innovation. During last year’s eHealthcare Leadership Awards program, I clearly observed that organizations have made major improvements in their websites and expanded social media. They are also using mobile applications to engage current and prospective customers Read More
Martin Kleinbart and Aubrey Hinkson are on opposite coasts, and they work for two very different healthcare organizations, Citrus Valley Health Partners in California, and Georgia Regents Health System (GR Health) in Augusta, Georgia. What they have in common is that they are both achieving a positive return on marketing investment, using Healthgrades’ multichannel marketing Read More
Ask The Expert with Mark S. Gothberg There is no more important feature on a healthcare organization’s website than its doctor directory. This directory is often the critical first step for consumers to begin a relationship with a physician and develop a long-term association with a health system. For the millions of newly insured Americans Read More