Case Study: Drive More Patient Portal Signups and Usage

“Healthcare portals are huge,” says Caty Wolf, Manager of Marketing Communications at WellSpan Health, an integrated health system in central Pennsylvania. Wolf is responsible for CRM and marketing automation. She works with LionShare’s business intelligence and CRM platform, DIATA®. WellSpan is using marketing automation to acquire and activate consumers on its patient portal. “[A portal Read More

WellSpan Health Uses LionShare’s CRM and Marketing Automation Platform to Crack the Code on Portal Sign-ups

// Ask the Expert, with Caty Wolf // Caty Wolf is Manager of Marketing Communications at WellSpan Health, an integrated health system in central Pennsylvania. She is responsible for CRM and marketing automation, and works with LionShare’s business intelligence and CRM platform, DIATA®. WellSpan is using marketing automation to acquire and activate consumers on its Read More

Suzanne Sawyer, Chief Marketing Officer, Penn Medicine, and Rob Grant, Co-Founder and Executive VP, Evariant to present at new eHST webinar

Recently, we published “Precision Digital Marketing: Penn Medicine’s Journey of Innovation.” There were so many takeaways and lessons to be learned from the Penn Medicine experience we asked the lead voices in that article to share more in a new webinar. I’m happy to announce that they have agreed, and on Sept. 3, Suzanne Sawyer, Read More

B2C Marketing Predictions 2015

The results of an Economist Intelligence Unit survey, commissioned by Marketo, indicate that 99% of marketers plan to invest in marketing technologies in the next year. Here are other key findings: Impact on Revenue Of the B2C marketers surveyed, more than half (55%) feel that their marketing departments are regarded as little more than a Read More

Marketing Automation Helps Kindred Healthcare Deliver the Right Message at the Right Time to the Right Person Across All Channels

Is your organization like Kindred Healthcare—trying to do a lot with a lean marketing team? Kindred Healthcare provides post-acute, rehabilitation, hospice and home care services in 2,787 locations in nearly every state. Early in 2013, Kindred began working with marketing automation service provider Marketo to extend the reach of its field operations team. “What we Read More

The 5 Digital Trends Health Care Marketers Can No Longer Ignore

Kathy Divis, President, Greystone.Net

#HCMKTG SHORT TAKES In Part One of our two-part series, Kathy Divis, President of Greystone.Net shared her perspectives on the forces shaping healthcare marketing. Here in Part Two, Kathy shares “The 5 Digital Trends Marketers Can No Longer Ignore” from her presentation at the Healthcare Marketing and Physician Strategies Summit in Las Vegas in April Read More

Not Just a Physician Directory: Two Hospitals Get More Bang for Their Buck Using Healthgrades Multi-Channel Marketing Platform

Citrus Valley Health Partners in California wants to drive volume to service lines, and gear up for value-based payment models. The health system selected Healthgrades as its CRM provider, and launched its first campaign in February 2014. “The numbers from last year were pretty stunning,” says Martin Kleinbart, Chief Strategy Officer. Aubrey Hinkson, Marketing Manager Read More

Digital Marketing Platforms: How Citrus Valley Health Partners Got “Stunning” Results and Georgia Regents Health System Made $40 for Every $1 Spent

Martin Kleinbart and Aubrey Hinkson are on opposite coasts, and they work for two very different healthcare organizations, Citrus Valley Health Partners in California, and Georgia Regents Health System (GR Health) in Augusta, Georgia. What they have in common is that they are both achieving a positive return on marketing investment, using Healthgrades’ multichannel marketing Read More