Christopher Neuharth

Discover the Research and Strategic Decisions Behind a Hospital’s New Mobile App for Families

When your kid is sick, you need a quick and easy way to get information about what to do. Should you go to the ER? Or is a virtual visit appropriate? Is urgent care the best option, or an office visit with your pediatrician? Children’s Wisconsin wanted to give families a tool that would meet Read More

Continue reading
Hidlay-Skip

OSU Wexner Tackles Vaccine Misconceptions Through Super Bowl Ad

For most people, Super Bowl 2021 was a throwdown between the Kansas City Chiefs and the Tampa Bay Buccaneers on Tampa’s home turf. But for the marketing team at The Ohio State University Wexner Medical Center in central Ohio, gameday was an opportunity to highlight the talented medical center staff and tackle vaccine misconceptions head-on. “It Read More

Continue reading
Google Analytics Logo Icon

Google Analytics 4 is here. Start the transition plan for your healthcare websites now.

Google’s Universal Analytics is ending. Are you ready? In March, Google announced that it plans to officially retire the current version of Google Analytics and require all users to move to the next generation, Google Analytics 4, or GA4, by July 1, 2023.  That’s nearly a year from now, and you may be tempted to Read More

Continue reading
1 7 8 9