Enterprise Design for AI

A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

Presented Friday, December 12, 2025 at 1 p.m. Eastern

Panelists:

• Victoria Davis, Group Account Director, BPD
• Christine Kotler, Chief Marketing and Communications Officer, Baptist Health South Florida
• Pam Landis, VP, Digital Engagement, Hackensack Meridian

Join us to learn how healthcare leaders are:

• Designing enterprise AI strategies that connect marketing, digital, IT, and operations rather than creating new silos
• Defining roles, responsibilities, and decision rights for AI, including who owns what, and how work flows across teams
• Building data and technology architectures that allow AI solutions to plug into existing systems without creating chaos
• Establishing governance models that address risk, ethics, security, and regulatory requirements while still enabling innovation
• Prioritizing use cases and investments so AI efforts align with organizational goals, not just individual passions, or shiny objects
• Developing talent, training, and operating norms so teams feel confident using AI in their day-to-day work
• Measuring impact in ways that resonate with executive leadership and support ongoing investment

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Are Hyper-Personalized Patient Journeys Our New Future? How Industry Leaders Are Using AI Agents to Get There

A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

Presented December 11, 2025 at 2:30 p.m. Eastern

Panelists:

• Andrew Chang, Chief Marketing Officer, UChicago Medicine
• Chris Hemphill, Founder and Head of Applied Data Science & AI Modular Feedback
• Paul Lambson, Assistant Vice President, Consumer Technology, Northwell Health

Moderated by:

• Drew Marlatt, VP, Data Products and Technology, BPD

You’ll Learn:

• How healthcare consumerism can improve with AI “agents”— autonomous software that can navigate systems, pull data, and complete transactions without human intervention.
• What it looks like to design systems and processes where consumer interactions feel effortless.
• What happens when websites are no longer the primary tool for transactions.
• How AI agents are enabling real-time personalization and eliminating the “one-size-fits-all” healthcare digital experience that has long frustrated patients.

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AI Agents and Workflow Optimization: From Idea to Impact

A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

Presented Thursday, December 11, 2025 at 1 p.m. Eastern

Panelists:

• Drew Marlatt, VP, Data Products & Technology, BPD
• Carrie Liken, Strategic Account Executive, Snowflake
• Victor Reiss, Chief Consumer Officer, UNC Health

Moderated by:

• Therese Lockemy, founder and CEO, Inner Path Digital

Join us to learn how healthcare marketers are:

• Identifying high-value workflows that are ready for AI agents today, and where manual oversight is still essential
• Reducing operational friction by using agents to automate tasks like appointment scheduling, care coordination, data pulls, list creation, campaign setup, segmentation, and reporting
• Connecting cloud data, MarTech, and enterprise systems so agents can act on unified, governed information
• Designing guardrails, governance models, and human-in-the-loop checkpoints that keep outputs safe, accurate, and on-brand
• Learning from agent use cases in other industries, and translating those practices responsibly into healthcare
• Preparing teams for a new operating model where AI agents augment capacity, accelerate execution, and free humans for higher-value work
• Balancing near-term efficiency gains with long-term opportunities to reimagine end-to-end marketing workflows

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AI and Data-Driven Transformation in Practice: Stories and Advice from Three Major Health Systems

A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

Presented December 10 at 2:30 p.m. Eastern

Panelists:

• John Davey, Vice President Marketing Technology, Mount Sinai Health System
• Tara Nooteboom, Director of Consumer Digital Strategy, UCI Health
• Josefer Montes, Executive Director, Marketing & Branding, AdventHealth

Moderated by:

• Micha Siegel, Director, Product Innovation and Strategy, BPD

You’ll Learn:

• Examples of responsibly advancing AI data strategies while preserving brand trust and privacy
• What’s next for personalization, media optimization, and predictive insights
• What data governance looks like in an AI-powered environment
• Why aligning data sources is key to AI success
• How leading teams are using AI to turn fragmented systems into unified performance engines

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Winning the Talent Game: Digital Strategies for Recruitment & Retention

Presented on September 9, 2025

Panelists:

• Shannon Curran, chief marketing officer, Unlock Health
• Alex Fagundes, marketing business partner, Renown Health
• Jenny Collopy, vice president, chief marketing and communications officer, The Christ Hospital Health Network

Moderator:

• Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards

Here is what you can expect:

• How leading health systems are using digital marketing to attract top talent across clinical and non-clinical roles.
• How to incorporate employee voices into your recruitment and retention marketing.
• Successful strategies to attract “hard to recruit” health care professionals.
• Tactics for retaining employees.
• Proven ways to reach younger healthcare workers.
• Much more.

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In Search of Lost Time: Insights from 299 healthcare professionals

A free white paper, published by Leadsquared

Download this eBook to learn:

• Where is time slipping away in healthcare operations?
  Identify the most common time traps—from slow scheduling to administrative overload—and learn where small inefficiencies create big delays.
• How do operational delays affect patient satisfaction?
  See how response times, follow-ups, and workflow inefficiencies directly impact patient experience, engagement, and even retention.
• What practical steps can streamline workflows and improve care?
  Get proven strategies to reduce manual work, automate repetitive tasks, and create a more efficient system that allows teams to focus on patients—not paperwork.

Download Now  »

Focus on ChatGPT and Large Language Models: Exploring AI’s New Role in Healthcare Marketing

In this new report from eHealthcare Strategy & Trends, we’ll take you through the first full year of ChatGPT, exploring the opportunities, risks, and practical uses of generative AI in healthcare communication.

Download now »

Focus on Privacy/Tracking: Strategies to Navigate the Risks and Maintain Compliance

In this exclusive report from eHealthcare Strategy & Trends, you’ll get a comprehensive look at the current privacy/tracking landscape in healthcare marketing. Through expert insights and in-depth
interviews, we’ll provide you with practical tips and strategies to help you navigate the complexities of privacy and tracking in your healthcare marketing efforts.

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Focus on Mobile Strategy: Rethinking Mobile Strategy in Your Healthcare Marketing

In this exclusive report from eHealthcare Strategy & Trends, we examine the current landscape of mobile to find out what it takes to succeed and what healthcare organizations are doing to get ahead of the game.

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Focus on Content Marketing: A Spotlight on Content Marketing Trends for Healthcare Marketers

In this exclusive report from eHealthcare Strategy & Trends, we highlight the many ways that content marketing is being used by hospitals and health systems around the country.

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Focus on Artificial Intelligence: The State of AI in Digital Healthcare Marketing

In this exclusive report from eHealthcare Strategy & Trends, we examine the current state of AI usage in healthcare by sharing case studies and successful implementation practices from industry leaders and innovators.

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Focus on CRM: An Inside Look at Today’s Healthcare CRM Landscape

In this exclusive report from eHealthcare Strategy & Trends, we examine the current state of CRM usage in healthcare by sharing case studies and successful implementation practices from industry leaders and innovators.

Download now »

Submit Your Entry to the 2021 eHealthcare Leadership Awards!

It’s May, and if you’re part of the digital healthcare marketing community, you know what that means… the Call for Entries for the 2021 eHealthcare Leadership Awards is officially open! What a year it has been. Last year around this time, we were hoping the worst was over and we could begin to get back Read More

IBM Marketing Catalyst: A Preconfigured Healthcare Marketing Stack

What do you get when you cross IBM Watson with five Adobe marketing tools? A smart, HIPAA-compliant, preconfigured marketing stack curated for healthcare that doesn’t take years to implement. That’s the case IBM is hoping to prove to healthcare and life sciences organizations with its new offering, IBM Marketing Catalyst. Developed by digital consultancy IBM Read More

The Intersection of AI and Healthcare

The media, including social media, are buzzing about AI, or artificial intelligence. As of this writing in late November, the top trending article on Facebook is “Facebook Is Using Artificial Intelligence to Spot Suicidal Tendencies in Its Users.” On LinkedIn, it is “Where Will AI Increase and Decrease Costs in Healthcare?” Is AI just the Read More

A Methodology that Optimizes Your Marketing on Service Line Capacity and Utilization

If you’ve ever taken the subway in New York from Grand Central Station, you’ve witnessed a highly efficient capacity utilization model. As soon as the line at one turnstile gets a little shorter than the others, transit riders immediately shift over to it, and whatever surplus capacity was there takes a split second to disappear. Read More

How Healthcare Organizations Should Leverage the Power of Marketing Automation

“Marketing automation refers to the software platforms and technologies that facilitate digital marketing strategies by automating certain repetitive tasks,” says Robin Snow, founder and principal of Aefinity Interactive, LLC. “[It] allows for personalized communication on a massive scale.” While the idea of automating marketing initiatives is undeniably appealing, what does it involve in practical terms? Read More

What Is Marketing Automation and How Can You Leverage It at Your Healthcare Organization?

// By Robin Snow // Marketing automation refers to the software platforms and technologies that facilitate digital marketing strategies by automating certain repetitive tasks. Higher-end marketing automation software provides marketing intelligence and advanced workflows that marketers can leverage to more efficiently and effectively communicate with targeted prospects and customers through multiple channels. Marketing automation is Read More

Text Messaging Increases Satisfaction and Reduces No-Shows

Eskenazi Health in Indianapolis, Indiana is one of the largest safety net health systems in the U.S., providing care to nearly a million outpatient visitors a year. Some of its 38 multispecialty clinics were experiencing no-show rates for office visits of up to 40 percent. “One of our clinics, which you would think would have a Read More

Two World-Class Healthcare Organizations Commit to Giving Patients a Positive Experience with Breakthrough Wayfinding App

Getting lost is no fun. Getting lost when you’re already under a lot of stress is even worse. “Usually people are here because of a life-changing event and more often than not it is not a positive life-changing event, so it is a very stressful situation,” says Peter Haigney, Director of Public Relations at Robert Read More

B2C Marketing Predictions 2015

The results of an Economist Intelligence Unit survey, commissioned by Marketo, indicate that 99% of marketers plan to invest in marketing technologies in the next year. Here are other key findings: Impact on Revenue Of the B2C marketers surveyed, more than half (55%) feel that their marketing departments are regarded as little more than a Read More

Ask the Expert: Kathy Divis Says Healthcare Marketers Need to Catch Up

Kathy Divis, President of Greystone.net and presenter at the recent Healthcare Marketing and Physician Strategies Summit in Las Vegas, gave us a lot to think about in her presentation, “Five Digital Trends Healthcare Marketers Can No Longer Ignore.” Sharing her perspective on the current state of healthcare marketing, she says, “Healthcare is behind many other Read More

University of Pennsylvania Health System’s Digital Marketing Redesign Achieves Stellar Results

Few would disagree that healthcare has lagged behind other industries in adoption of digital marketing strategies and technologies. Suzanne Sawyer, Chief Marketing Officer at Penn Medicine, the University of Pennsylvania Health System, made it her mission to change that in her own organization. “The discipline of marketing is changing and evolving,” says Sawyer. “We’ve been Read More

Precision Digital Marketing: Penn Medicine’s Journey of Innovation

Penn Medicine, the University of Pennsylvania Health System, has a long and venerable history. The School of Medicine was the first in the nation, and the Hospital of the University of Pennsylvania the first teaching hospital. In keeping with its legacy of innovation, Penn Medicine today continues to chart new territory, reaching new and existing Read More

Patient-Controlled EHRs: A Balancing Act between Privacy and Patient Safety

The cornerstones of healthcare transformation are patient engagement and coordinated care, facilitated by electronic health records (EHRs) that offer a comprehensive and shared view of patients. But who controls the information contained in EHRs—patients or providers? Patient privacy advocates believe patients should have control over who can access their EHRs, using the principles of Fair Read More