The 2025 eHealthcare Leadership Awards Are Now Open
// By Susan Dubuque //
It’s time to gather your team, select your best work, and prepare your submissions for the premier healthcare marketing awards program!
The 2025 eHealthcare Leadership Awards Call for Entries is officially open!
Now in their 26th year, the eHealthcare Leadership Awards celebrate excellence in healthcare digital marketing, recognizing standout websites, apps, videos, campaigns, and digital initiatives that drive marketing and business success across the industry.
Each year, the awards program attracts around 1,000 entries from various healthcare organizations, including hospitals and health systems, ambulatory care centers, health-related organizations, pharmaceutical companies, and more. View the complete list of organization classifications here.
The eHealthcare Leadership Awards are presented by Plain-English Health Care, publishers of eHealthcare Strategy & Trends and Strategic Health Care Marketing.
New Categories to Showcase Your Work
As digital marketing continues to evolve and change, the eHealthcare Leadership Award categories are updated to reflect current industry trends and allow healthcare marketing professionals to showcase their most current and innovative work.
This year’s award show has a total of 31 categories, including these eight new or updated categories:
- Best Population Health, Prevention, or Chronic Disease Management. This category recognizes digital initiatives that promote health through prevention and chronic condition management, including health communication campaigns, medical management tools, two-way communication between patients and healthcare practitioners, and efforts to address social determinants of health.
- Best Children’s Health Digital Campaign. Covers campaigns for pediatric care that include digital channels and may also include other “traditional” channels such as TV, radio, outdoor, print, etc. Evaluations are based on goals, content, creative, and results.
- Best Digital Fundraising Campaign. Encompasses campaigns for healthcare foundation/nonprofit fundraising and donor relations that include digital channels, and may also include other “traditional” channels such as TV, radio, outdoor, print, etc.
- Best Online Reputation Management. Recognizes organizations demonstrating excellence in implementing online reputation management, including review monitoring and response, review generation and amplification, facility and physician profiles and ratings, data integration, technology platforms, KPIs, and other analytics to measure and demonstrate success.
- Best Physician Relations and Referral Marketing. Focuses on successfully deploying strategic communications and technology to bolster relationships between physicians and healthcare organizations, driving referrals, supporting service lines, and building healthcare brands.
- Best Use of Artificial Intelligence in Healthcare Marketing. Awards the successful application of Artificial Intelligence (AI) and Machine Learning (ML) to achieve marketing goals, including customer acquisition and retention, online content personalization, digital experience, understanding user intent, social listening, physician search, and call center optimization.
- Best Use of Data and Targeted Marketing in Healthcare. Honors organizations that use data strategically to drive marketing efforts through segmentation, personalization, predictive modeling, and geo-targeting, among other approaches. Audience targeting strategies (e.g., behavioral, demographic, and geolocation); use of CRM platforms, CDPs, or programmatic media; innovative use of first- or third-party data; and documented business results will all be considered.
- Best Mobile Experience (Mobile App or Website). Recognizes the best examples of healthcare mobile experience, whether via an installed app or a mobile website via a browser. Websites entered will be evaluated exclusively from a mobile perspective. Usability, design, branding, quality of content, clarity of purpose, and consumer ratings will all be evaluated.
Here is a complete list of the 2025 awards categories:
- Mark Gothberg eHealthcare Organizational Commitment
- Best Annual or Special Report
- Best Population Health, Prevention, or Chronic Disease Management New!
- Best Children’s Health Digital Campaign New!
- Best Digital Fundraising Campaign New!
- Best Digital Internal Communications, including Intranet
- Best Digital Marketing Campaign
- Best Integrated Marketing Campaign
- Best Search Engine Marketing Campaign
- Best Social Media
- Best Online Reputation Management New!
- Best Digital Staff Recruitment and Retention
- Best Physician Relations and Referral Marketing New!
- Best Email Content – Individual Email
- Best Use of Artificial Intelligence in Healthcare Marketing New!
- Best Use of Data and Targeted Marketing in Healthcare New!
- Best Digital Marketing ROI and Outcomes
- Best Email Content – Series
- Best Healthcare Content
- Best Healthcare Podcast
- Best Interactive and Rich Media
- Best Video Content – 2 Minutes or Less
- Best Video Content – Over 2 Minutes
- Best Video Series*
- Best Internet Home Page
- Best Landing Page or Microsite
- Best Mobile Experience (Mobile App or Website) New!
- Best Provider Directory
- Best Site Design
- Best Overall Digital Patient Experience
- Best Overall Internet Site
Each submission allows you to highlight your best work and be recognized as a leader in your field. You are permitted to enter an item or project in more than one category. Learn about all the award categories here.
Enjoy the Highlights of the 2024 eHealthcare Leadership Awards
Many Ways to Get Involved
There are many opportunities for you to participate in the eHealthcare Leadership Awards community:
- Submit your finest work. Entering the eHealthcare Leadership Awards is a meaningful way to celebrate your team’s accomplishments from the past year and earn the recognition your efforts deserve. See how winners are acknowledged beyond the awards presentation here.
- Join us for the awards celebration. The 2025 eHealthcare Leadership Awards will be presented at a special event on November 9, 2025, during HCIC in Las Vegas, Nevada. This celebration offers attendees a front-row seat to the year’s most outstanding digital achievements in healthcare.
- Volunteer to be a judge. As a member of our distinguished panel of judges, you have an insider’s view of the award-winning work from across the country. Learn about the many benefits of judging, including a discount on HCIC registration.
- Be a sponsor. Platinum, Gold, and Category sponsorships are available. (Contact us for more information on sponsorships.)
Tips for Creating Winning Entries
- Provide details. Rather than just providing a link to your new app or redesigned website, summarize your initiative in a brief description of your entry. This will help the judges understand your goals, strategies, tactics, and the results you achieved.
- Share supporting documents. Although optional for some categories, this extra information tells the story and paints a picture of what you did and why it is worthy of top honors. And if you include some great images or video clips, they could appear in the highlight video during the awards presentation and in our coverage of winners!
- Enter in multiple categories. You can enter one item or project in multiple categories.
- Provide results. The judges will be impressed with the results of your efforts, such as campaign performance metrics (impressions, clicks, and CTRs) or business outcomes (increased referrals, patient volumes, and ROI).
Digital initiatives significantly enhance healthcare delivery and patient experiences. The eHealthcare Leadership Awards provide the perfect opportunity to share your best practices and enjoy well-earned professional accolades.
We look forward to seeing you at HCIC in Las Vegas, November 9-12, 2025!
To enter, volunteer to judge, or learn more about the 2025 awards, visit the official site of the eHealthcare Leadership Awards.
The deadline for entries is June 27, 2025.
Susan Dubuque is a strategist and writer specializing in healthcare and behavior change. She serves on the editorial advisory board of Strategic Health Care Marketing and cochairs the 2025 eHealthcare Leadership Awards. Connect with her on LinkedIn.