Building Connected Healthcare Experiences

An eHealthcare Strategy & Trends webinar on demand for healthcare marketers and digital strategists. 

Your Presenters:

• Jeff Cram, Partner, PK
• Derek Philips, Director of Content Strategy, PK
• Dave Wieneke, Healthcare Innovation Director, PK

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Online Reputation Management: It’s More Than Ratings and Reviews

How Kindred Healthcare leverages insights from online reviews to improve its online reputation, attract new patients, and enhance care

An eHealthcare Strategy & Trends webinar on demand for healthcare marketers and digital strategists

Your Presenters:

• Lindsay Neese Burton, Healthcare Marketing Director, Reputation.com
• Amanda Henson, Director of Online Reputation Management, Kindred Healthcare

Building a positive reputation for your organization and physicians online has never been more critical:

• 88 percent of consumers start their search for a provider online
• 80 percent want to read six or more reviews to assess a provider
• Search engines use reviews as part of their ranking algorithms — more reviews, and recent reviews, ensure your doctors and locations rank high
• Positive online sentiment drives measurable patient satisfaction, predicting an increase in HCAHPS scores of as much as 17 percent according a recent assessment.

In this on-demand webinar, Lindsay Neese Burton, healthcare marketing director at Reputation.com, will share the latest trends in reputation management. “It’s more than just responding to patient reviews,” she says. “It is an orchestration of multiple digital and operational efforts that creates a virtuous cycle and drives new business.

Joining Lindsay, Amanda Henson, director of online reputation management at Kindred Healthcare will show how Kindred’s strategy ensures consumers find and choose Kindred — and how incorporating feedback from online reviews improves the patient experience.

You’ll learn:

• The essential elements of a robust reputation management strategy — beyond ratings and reviews
• How online reputation management optimizes search, supports acquisition of new patients, and helps you improve patient experience
• How Reputation Score provides an index to monitor and improve your organization’s digital presence
• How to engage your operations teams and create action plans based on feedback

Watch now and learn how you can create a robust and consistent online presence for every physician and location, improve your rankings, and attract more patients.

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Hospital Digital Experience Index: Webinar on Demand

Details from the latest study of 15 top-ranked hospitals’ websites — and takeaways you can apply at your organization

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An eHealthcare Strategy & Trends webinar on demand for healthcare marketers and digital strategists

Your Presenters:

• Dave Wieneke, Healthcare Practice Director, Connective DX
• Aaron Watkins, Senior Director of Internet Strategy & Digital Content Marketing, Johns Hopkins Medicine

The latest Hospital Digital Experience Index (HDX-15) is out — and it’s chock-full of actionable insights based on detailed benchmarking and analytics.

Get an expert tour of the best digital work happening among leading organizations like Johns Hopkins, Mayo Clinic, Cleveland Clinic, and others.

Dave Wieneke, healthcare practice director at Connective DX and lead developer of the HDX-15 methodology, will highlight the emerging trends and best practices observed across these 15 top websites.

Dave will be joined by special guest Aaron Watkins, senior director of internet strategy and digital content marketing at Johns Hopkins Medicine.

You’ll Learn:

• How to better connect with and serve your community by reflecting and representing diversity on your website
• Why this may the the year of the phone, and how you can use digital to support it
• Where most of your website traffic may be coming from
• How you can respect the patient journey and personalize the digital experience

Join us on January 23 and get insights from top healthcare organizations that will help you enhance the digital experience for your website visitors.

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Call for Entries — 2018 eHealthcare Leadership Awards

The Call for Entries for the 2018 eHealthcare Leadership Awards is now open. This leading awards program, which draws some 1,000 entries, exclusively recognizes the very best websites and digital communications of healthcare organizations (both large and small), online health companies, pharmaceutical/medical equipment firms, agencies/suppliers, and business improvement initiatives. These awards highlight the role of Read More

Attract More Patients to Your Healthcare Organization [Webinar on Demand]

How Ochsner Health System Leverages Technology to Proactively Manage Online Reputation — and How You Can Too

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An eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists

Webinar on Demand — Watch Now

Your Presenters:

• Lindsay Neese Burton, healthcare marketing director, Reputation.com
• Amber Welch, director of digital content, Ochsner Health System

Healthcare consumers search for more information when making decisions about their care than ever before. And far too often the information they find online about doctors and facilities is incorrect or insufficient.

What your potential patients find — or don’t find — about your service lines and physicians when they search online can make or break your organization’s ability to bring in new patients and retain existing ones.

Few organizations have the resources to manually maintain accurate listings for every location and physician across a growing multitude of social platforms, search engines, and review sites — from Google and Facebook to Healthgrades and Vitals. Some have tried — and failed — to keep up with the sheer number of ever-changing variables.

But with the right technology, organizations can gain control over their information, and consumers benefit from access to current, comprehensive, and accurate information when choosing a doctor.

Watch this webinar on demand now and learn how Ochsner Health System uses a technology solution to proactively manage its online presence — and ensure it is a consistently strong contender for consumers’ attention when seeking a provider.

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The Intersection of AI and Healthcare

The media, including social media, are buzzing about AI, or artificial intelligence. As of this writing in late November, the top trending article on Facebook is “Facebook Is Using Artificial Intelligence to Spot Suicidal Tendencies in Its Users.” On LinkedIn, it is “Where Will AI Increase and Decrease Costs in Healthcare?” Is AI just the Read More

2017 eHealthcare Leadership Award Winners Announced

Winners of the 2017 eHealthcare Leadership Awards were announced today at a special keynote presentation at the Healthcare Internet Conference in Austin, Texas. Over 200 organizations, representing a broad industry spectrum, received recognition for their outstanding websites and digital communications. A total of 116 individuals familiar with healthcare and the internet judged the entries. See Read More

Fresh Facebook Strategies That Maximize Visibility

Any marketer will tell you that Facebook is one of the most powerful tools your brand can harness. It continues to show its strength as the most popular social media app, growing its active user base to more than 2 million and posting one successful quarter after another. But with more competition, new users, and Read More

Create Content to Increase Patient Engagement by 20 Percent — and Land in Google’s Quick Answers Box

// By Ahava Leibtag // In the spring of 2016, the marketing team at Aurora Health Care (Aurora) turned to Aha Media Group (Aha Media) to help it enhance and optimize its Heart and Vascular website content. The heart and vascular content, while warm and friendly, did not include the standout differentiators—such as nationally renowned Read More