2025 eHealthcare Leadership Award Winners Announced
// By Susan Dubuque //
Winners of the 2025 eHealthcare Leadership Awards were announced on November 9 at an awards presentation held during the Healthcare Interactive Conference (HCIC).
More than 270 organizations were recognized for their outstanding work. Winners of Platinum, Gold, Silver, and Distinction awards represent 18 industry classifications, from hospitals and health systems to pharmaceutical firms and medical device companies. See the complete list of winners here and view the recorded Awards Presentation on the official Awards site at eHealthcareAwards.com.
Enjoy highlights of winning entries in the 2025 eHealthcare Leadership Awards.
The eHealthcare Leadership Awards recognize outstanding health websites and digital initiatives, highlighting the role of digital communications in achieving healthcare organizations’ business objectives.
This leading awards program draws approximately 1,000 entries annually. It exclusively recognizes the very best websites and digital communications of healthcare organizations (both large and small), online health companies, pharmaceutical/medical equipment firms, agencies/suppliers, and business improvement initiatives.
The awards are brought to you by Plain-English Health Care, publishers of eHealthcare Strategy & Trends.
Watch the video to learn what Ben Dillon has to say about this year’s eHealthcare Leadership Award entries.
This year, the eHealthcare Leadership Awards recognized winners in 31 different categories. Eight new categories were introduced to reflect the evolving landscape and changing priorities of the healthcare industry. This year’s categories were:
- Mark Gothberg eHealthcare Organizational Commitment
- Best Annual or Special Report
- Best Population Health, Prevention, or Chronic Disease Management NEW
- Best Children’s Health Digital Campaign NEW
- Best Digital Fundraising Campaign NEW
- Best Digital Internal Communications, including Intranet
- Best Digital Marketing Campaign – Sponsored by Definitive Healthcare
- Best Integrated Marketing Campaign – Sponsored by BPD
- Best Search Engine Marketing Campaign
- Best Social Media
- Best Online Reputation Management NEW
- Best Digital Staff Recruitment and Retention
- Best Physician Relations and Referral Marketing NEW
- Best Email Content – Individual Email
- Best Email Content – Series
- Best Use of Artificial Intelligence in Healthcare Marketing NEW
- Best Use of Data and Targeted Marketing in Healthcare NEW
- Best Digital Marketing ROI and Outcomes – Sponsored by Unlock Health
- Best Healthcare Content – Sponsored by Aha Media
- Best Healthcare Podcast – Sponsored by Doctor Podcasting
- Best Interactive and Rich Media
- Best Video Content – 2 Minutes or Less
- Best Video Content – Over 2 Minutes
- Best Video Series
- Best Internet Home Page
- Best Landing Page or Microsite
- Best Mobile Experience (Mobile App or Website) NEW
- Best Provider Directory
- Best Site Design
- Best Overall Digital Patient Experience – Sponsored by Geonetric
- Best Overall Internet Site – Sponsored by Huge
Hear what Ahava Leibtag has to say about winning entries in this year’s award show. Watch the video now.
Appreciation for Our Sponsors
The eHealthcare Leadership Awards would not be possible without the support of many industry partners. We are grateful for both our returning and new sponsors.
Diamond Sponsors

Geonetric helps healthcare brands thrive through effective marketing and distinctive websites. As a marketing agency and software developer with deep technical and creative expertise, Geonetric provides hospitals, health systems, and medical groups with a healthcare-specific content management system, hosting, marketing strategies, and creative services optimized for the unique needs of the healthcare industry.

Aha Media helps healthcare organizations cut through complexity, align content with business goals, and create digital experiences that drive action. From strategy and SEO to UX and storytelling, we bring the full force of digital marketing together, so your content isn’t just seen but felt, understood, and acted on. You can count on us for the expertise and experience you need to connect your customers with your brand so that they say, ‘Aha’!
Platinum Sponsors

BPD provides fully integrated solutions — branding, marketing, communications, and business consulting — which are technology-enabled, AI-infused, and supported by our proprietary data platform. All to ignite greatness in our clients and bring better health to more people.

Definitive Healthcare’s mission is to transform data, analytics, and expertise into healthcare commercial intelligence — with SaaS products and solutions that create the path to commercial success in the healthcare market, so you can identify where to go next.

Unlock Health Unlock Health is a full-service healthcare marketing agency that makes great work easier through a combination of art and science — creativity fueled by data, insights, and deep expertise in the business of healthcare.

A design and technology company that creates digital products and experiences for the world’s most ambitious brands, Huge uncovers new growth opportunities by designing for people, not users, and applying world-class creativity to emerging technologies.
Gold Sponsors

Alliance Innovation partners with hospitals, healthcare systems, and marketing agencies to guide, implement, and optimize digital and web technology solutions.

Serving the brands that serve humankind, &well is your full-service health, wellness, and education advertising and marketing partner.

Leading healthcare organizations use Invoca’s HIPAA-compliant solution to measure how well search and digital advertising drive appointment calls and deliver the best experiences and access to care.

Perficient drives resilient, AI-powered transformation to shape the experiences and engagement of healthcare consumers, streamline operations, and improve the cost, quality, and equity of care.
Thanking Our Judges
A total of 149 healthcare digital marketing experts judged this year’s entries. Judges evaluated websites and other digital communications, comparing them with others in the organization’s classification. They also assessed entries based on a proprietary multi-point standard of digital excellence. We want to thank our judges for their invaluable contributions to the Awards’ success.
If you believe you are qualified to serve as a judge, apply here to judge the 2026 program.
Virtual Awards Presentation Available
To accommodate those who were not able to attend in person, a virtual awards presentation is available here. This is an excellent way to see examples of winning entries, and for winners to invite their extended teams and leadership to watch and receive the recognition they so richly deserve!
Congratulations to All the Winners!
We sincerely congratulate all the 2025 eHealthcare Leadership Awards winners and their design or other agencies and service providers.
The Call for Entries for the 2026 eHealthcare Leadership Awards will open on May 1, 2026.
Susan Dubuque is a contributing editor to eHealthcare Strategy & Trends and Strategic Health Care Marketing. She serves on the editorial advisory board of Strategic Health Care Marketing and co-chairs the 2025 eHealthcare Leadership Awards.
