In this new report from eHealthcare Strategy & Trends, you’ll learn how leading hospitals and health systems use CRM tools to acquire new patients, improve patient engagement, optimize communications, and improve health outcomes.
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// By Susan Dubuque // If you question where healthcare marketing is headed, these experts have answers. We turned to trusted voices from organizations supporting the eHealthcare Leadership Awards, all leaders in the healthcare marketing space. Their insights reveal not only where the field is headed but also how marketers can adapt and thrive.
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// By Susan Dubuque // With countless media channels to choose from, shrinking budgets, and growing demands for measurable results, today’s healthcare marketing professionals face increasing challenges in developing and implementing integrated marketing campaigns. Discover how marketing teams at Mount Sinai and the University of Maryland Medical Center built high-impact integrated campaigns — from concept to acclaim.
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// By Jane Weber Brubaker // Hospitals are complicated enough without introducing a film crew into the mix. What if you could recreate your hospital location virtually? Door G, a full-service creative production studio in East Providence, Rhode Island, solves some of these challenges. Read on to learn how the magic is done.
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Presented July 23, 2025
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// By Susan Dubuque // When two of South Carolina’s leading healthcare organizations merged to form Prisma Health, it marked more than a consolidation of services. It was the creation of a new healthcare identity for more than 1.4 million South Carolinians. Learn how Prisma Health solidified its brand and created a unified digital front door.
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// By Althea Fung // The Institute for Healthcare Advancement leans on decades of health literacy expertise and generative AI to offer a tool that helps transform patient education into a driver of both equity and efficiency. Discover how this new health literacy platform works, who has access to it, and why human oversight is still needed.
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Presented July 16, 2025
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// By Therese Lockemy, MBA // Healthcare marketing executives and CRM experts, including leaders from Emory Healthcare, Banner Health, and Lionshare, reveal operational challenges, data governance requirements, and cross-functional collaboration needed to turn CRM investments into measurable patient engagement and ROI. Read on to discover strategies that separate CRM success from failure.
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// By Michael Kinkaid // For marketing leaders in healthcare, the provider search experience isn’t just a digital tool — it’s a reflection of your brand, a driver of patient loyalty, and a key lever for growth. A well-integrated provider search platform can directly impact patient acquisition, retention, and satisfaction scores.
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// By Ahava Leibtag // The revolution is here, and it’s already changed everything. We no longer optimize for search engines alone. We optimize for AI agents. And that means building authority across every platform. Read on for tips on how to master the new rules, create content that feeds AI, and strengthen your relationship with patients.
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Wednesday | July 23, 2025 | 2 p.m. Eastern
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A free white paper, published by Fathom
One of the most common ways we begin supporting hospitals and health systems is by conducting detailed audits of their campaign strategy, structure, and results to uncover opportunities to improve performance and maximize the impact of every dollar in market. And, without fail, we find budget mismanagement.
Our digital advertising specialists have compiled some of the biggest red flags to watch for, the significance of those issues, and the specific actions you can take to remedy them.
We’ve organized these ten warning signs into five categories:
// By Jared Johnson // AI in healthcare marketing is still in its early innings, but Matt Cyr believes the real impact is just around the corner. In this insightful interview, Cyr shares how forward-thinking teams are already seeing faster content creation, tighter brand consistency, and quicker market research, even if ROI metrics are still catching up.
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// By Susan Dubuque // Broward Health had much to be proud of as it marked its 85th anniversary in 2023 with a campaign that reflected a proud legacy of caring. But the health system recognized it was time to evolve. Discover how this integrated marketing campaign engaged both internal and external audiences and produced impressive results.
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// By Althea Fung // Customer relationship management (CRM) tools have become essential for healthcare organizations to build stronger patient connections, increase engagement, and enable personalized, timely communication. Using Epic’s integrated CRM, Denver Health aligns real-time EHR data with targeted campaigns. Learn how a switch to the right solution can drive measurable improvements.
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// By Althea Fung // In today’s healthcare landscape, a hospital’s website is its digital front door and often its most powerful marketing tool. Recognizing this, FirstHealth of the Carolinas launched a comprehensive website redesign in 2023. Learn how FirstHealth improved access and experience, increased site traffic, and picked up several industry awards along the way.
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Presented June 4, 2025
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A free white paper, published by Modea
This white paper explores how a modernized digital platform strategy, grounded in the use of digital experience platforms (DXPs), content management systems (CMSs), and emerging AI tools, can help health systems improve both patient-facing and internal experiences.
Key Learning Points or Major Questions Answered
// By Amanda Green // Through a series of mergers and acquisitions, Northwell Health had become New York’s largest health system and now the largest not-for-profit health system in the Northeast. But in a hyper-competitive market with several legacy institutions, it was still an underdog. Discover how Northwell Health grew awareness and patient volume through entertainment marketing.
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// By Jane Weber Brubaker // Marketing is becoming more of a numbers game, and clean, accurate data is key. But getting it all in one place and gleaning insights from it has been an ongoing challenge in healthcare. Here, we explore how an AI-based solution helps marketers skip the line and get answers they need faster.
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// By Susan Dubuque // Staffing shortages in U.S. hospitals have reached a critical level in 2025. Healthcare marketers can play a vital role in addressing this issue by fostering strong relationships with team members. Ascenda Integrated Health gets it: Internal communication matters. And they demonstrate it with an innovative, creative digital solution.
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// By Susan Dubuque // If you’re still on the fence about launching a healthcare podcast, it’s time to jump in with both earbuds. In a recent webinar, Bill Klaproth laid out the state of podcasting in healthcare today, how video reshapes the podcasting game, and why YouTube is the new front door for healthcare content.
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In this new report from eHealthcare Strategy & Trends, you’ll discover how forward-thinking organizations are enhancing their social media strategies to build trust, amplify their mission, and drive results.
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Presented May 6, 2025
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Moderator:
Here’s a preview of what you’ll learn: